Social Media Monitoring
Dec 11 2009
Something that we recommend for our clients is the integration of Social Media into their marketing campaigns. Social media monitoring goes hand in hand with creating a strong social media presence. I came across an article that breaks social media monitoring down into 4 manageable parts.
“The four cornerstones of social media monitoring are (1) Competitive Analysis, (2) Product Development, (3) Reputation Management and (4) Outreach.”
To paraphrase the article:
Competitive Analysis – If your competition is engaged in social media, pay attention to what they are doing and the responses they are receiving and learn from them.
Product Development – Use social media as a way to find out what your consumers want.
Reputation Management – Make sure the people responsible for and reacting to posts on various sites are educated in the importance of their responses and in the brand they are trying to portray.
Outreach – Identify who the influencers are outside of your company and create relationships with them.
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