eROI Days Email Agency

I had a business mentor ask me yesterday several philosophical questions about the company (eROI) and I was going to use a little stream of consciousness to jot down some thoughts and ideas to start to answer one of his questions – Why.  Why does eROI exist? Why are we doing what we do at eROI?

So, here are some of my rough thoughts:

• Make marketers even better. Partnering with our clients, we come up with the creative idea, the strategy, the implementation, and the software tools to take a company’s digital marketing program to the next level.
• Obviously, the above could use better wording – remember these are rough thoughts. Make marketers better or Empower marketers or something else entirely? It should be something that clearly articulates who are client is and an aspirational goal that we can collectively reach with our client.
• Keywords: Make marketers better, creative, software, digital marketing
• When I founded the company in Nov’02, we started as a full-service email marketing company (software and services), then through online campaigns, added web design and development, and now there are so many marketing channels within digital marketing – it would take a paragraph to list them all out – email marketing, search engine marketing, web design and development, e-commerce, event registration, social media integration, mobile website, application development for web, mobile, building online communities, blog design and development, and then getting specific within each category with iPhone apps, Facebook apps, and the list continues.

Pyramid (in priority order below)

Our clients: marketers

Our employees: creative, innovative, awesome culture, makes life so much better when you have a team like we have that acts like a team and treats each other like family.

Our company: sustainable growth (revenue and profit) to keep doing what we love doing for the long-term.

So, why am I even jotting all these ideas down? A bunch of reasons: it re-affirms what I’m passionate about and helps me put a framework around where we are now.  Next step is to keep a completely open mind as I get input from the team.