New Case Study: Driving Holiday Sales Through Email
Apr 07 2010
If you walk by any Icebreaker retail store it’s obvious that they have incredible assets and a lot of personality.
Our task was to put that brand creativity to work and drive up holiday sales.
Our challenge was to make the Icebreaker brand stand out against the barrage of holiday emails coming from every other retailer.
While the creative grabbed the attention of the viewer, the content kept people clicking and purchasing.
Using a total of 11 emails, the campaign helped to substantially increase the holiday sales of 2009 from the previous year.
Strategies we used in the 2009 Icebreaker holiday campaign included:
- Increased frequency of sends (2-3 per week)
- A/B Testing – offers and copy
- Free shipping offers
- Product bundles
- and more…
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