So just when you think that spam is all about Viagra, Porn and financial scams, some clown throws Santa in the the mix. Dam them. Santa is a institution and not be be used to financial gain, oh, wait… I guess he is a marketing ploy to support Big Box retailers and ad agencies, darn it.
But I was shocked to see Santa in my inbox asking for Cash to send a letter to a child.
Come on, this subject line killed me. Impress your Blind Date? Who would ever buy a watch for a first date with someone you don’t even know. And if she really happens to be blind… do the TICK TOCK of these watches help to win here heart?
From: ksnww@precisionsolarcontrols.com
Subject: **** SPAM **** Impress your blind date with Rolex or Cartier or Breitling
Date: July 7, 2005 1:50:07 AM PDT
Superb Quality Rolex.
The high! profile jewelry you’re looking for at the lowest prices in the nation!!..
http://www.bestwatchez.net/
Choose from our collection of Rolex watches!
I got an email from Rebecca NoLastName. Rebecca - what the hell is your last name? You tell me that you are going to guarantee satisfaction on logo, special packages, and bulk orders. Please…what is your process of walking me through the brand identity process? I’m fascinated by your incredibly crappy email. What type of special packages? What am I bulk ordering. Rebecca - don’t play me like that. Just tell me your last name. Click to read Rebecca’s email to me:
Here is a great example of making your transactional email more than just a notification. When done right, transactional email can be a great branding opportunity.
Check out this awesome shipping confirmation email from Cd Baby below (click to enlarge).
I saw this…
© 2009 eROI, Inc. All Rights Reserved. 505 NW Couch, Suite 300, Portland, OR 97209
