eROI Days Email Agency » eROI New York City

Holiday Cheer comes in 40oz

Hannah — Mon, 28 Dec 2009 18:36:59 +0000

Things I like: cheesing for the camera, beer, the holidays, websites that include all of these things.

Lucky for me, and you, eROI shares in my adoration for the aforementioned things.

To commemorate the holiday season we wanted to say “Cheers in the Name of Frugality” to all of our clients, supporters and friends. Joyfully, the entire company is as narcissistic as I am and thought the perfect gift to you was pictures of us (my go-to gift outside my professional life).

Highlights included: beer showers in the kiddy-pool, “organized falling”, clothing removal and, of course, pet cameos. It was loads of fun and brought all of us together even more. This one will be hard to top.

See the email we sent out »

See the Holiday Cheer landing page »

eROI New York City Video – 2 Years Raw

Ryan Buchanan — Mon, 21 Dec 2009 02:20:32 +0000

Major props to the very talented Chris Masagatani who is our NYC Director and also an amazing video creator and producer. The video says it all, but I just want to reinforce how proud I am of Chris and Kavita for being one of our true bright spots this past year. eROI New York City has also done an awesome job staying connected to HQ in P’town. Check it out – the video makes you feel like you are in NYC – raw yet refined – is that possible?

eROI New York – 2009 Review from Christopher Masagatani on Vimeo.

eROI Event Spreads Holiday Cheer

Ryan Buchanan — Wed, 18 Nov 2009 14:03:58 +0000

I recently got an invitation from Techspace, the office building that houses our New York City office, for a holiday party filled with networking, food, music and drinks. To my delight, when I clicked on the RSVP link I was taken to their eROI Event page. We did some custom themeing on their event site to match their website. What I love about this event is that they took the bones of our design and customized it for their purpose. The addition of the holiday image and red button give it a little more holiday cheer than their normal event site would have.

Techspace’s eROI Event Page

Techspace’s website

Lovefest I – Ask Your Customers and You Shall Receive

Ryan Buchanan — Mon, 13 Jul 2009 20:40:01 +0000

At eROI, we’re not always as disciplined as we should be about asking our customers what they think of us personally and the kind of work we do here. So, last week, we decided to ask a few customers (thru 1-to-1 email outreach) and here’s what we heard:

“eROI is what you look for in any business relationship: an expert partner who helps you realize your vision. The eROI team listened carefully to our needs, asked probing questions that helped us better understand the capabilities that would enable us to reach our goals, and communicated closely with us all the way to achieve success. The final product went above and beyond what we thought was possible. It was mindblowing.”
–Noah Glass, CEO, GoMobo

“Choosing eROI to help launch our magazine into the digital realm has been a great decision. The support from their web team has been incredible, making the scary transition from print to online- stress free. They provided structure, guidance and solutions to any minor hang up we experienced along the way.”
–Kaitlyn, CBS Watch Magazine (new site hasn’t been launched yet)

“Working with eROI to help with the development and launch of seven planet was key to company on many levels and will prove to be a critical positive impact on the brand. We began speaking with their team about 7 months prior to launching our virtual trading post (our ecommerce store/company site) with the intent to launch a site that was easy to navigate, that visually differentiated our brand and that helped our patrons effectively find out how the “mindful commerce” could work in their lives. In the end, they met all three of those criteria without question and in turn also were very patience with us in the process as we had scope revisions, content delays, support needs, etc. Finally, they proactively approached us after our launch with product review site upgrades, that would help improve the trading post and usability, without being asked to do so. Those upgrades are now implemented and we look forward to working with them consistently on making the seven planet site and our company newsletters as key to the brand and the vision of mindful commerce as our traditional green general stores.”
–John Friess, CEO, Seven Planet

Ignite NYC – creative vibe to NYC tech scene

Ryan Buchanan — Sun, 07 Jun 2009 00:14:29 +0000

My two fellow eROI NYC folks, Chris Masagatani and Kavita Makadia, joined me in attending the June 1 Ignite NYC event just a block from Chris’s apartment in Midtown. I had been to an Ignite event in Washington DC which was pretty good, but a little stiff and serious, so my expectations were moderate before going to the event. At this NYC event, I was blown away by how creative, funny, and polished each of the 5-minute presentations were. I highly highly recommend you watch the video below of the brilliantly funny Baratunde Shares of The Onion.

Here is my Twitter stream from Ignite NYC in reverse order (most recent to oldest posts):
# Kickstarter.com seems really cool as crowd-funding concept. Like kiva.com for the usa. #nyc4

# @ignitenyc vibe is awesome – crowd is into it and super supportive. All presentations except one have been solid

# Oh: “the greatest trick the devil ever invented was convincing the world he didn’t exist. I wrote him back, baby!” #nyc4

# @the_swine_flu hilarious @theonion. Brilliant!

# Charitini a very cool concept #nyc4

# Online dating pres of 16.1 million profiles and made a census by congressional district. Amazing.

# Dollhouse earth part 1, 2, 3 – love the disconnectef thoughts all coming together at the end #nyc4

# Overview effect for man on the moon – altered consciousness #nyc4

# Unicef built rapidsms to facilitate sms and problem solving for malnutrition in africa #nyc4

# Beautifully done @cstoller

# First presenter is from organic. Study kindle page like rock layers. I will show u mine if u show me yours. Money. Hilarious #nyc4

# @ignitenyc kicks off with a really positive vibe. I think it might beat out wash dc, but tough to beat pdx. #nyc4

OK, I love these YouTube Ignite NYC IV videos so much I had to show more – check ‘em out below:

Tim Hwang starts off the first few seconds a little tough, but is really really good after…

Kickstarter.com is a really cool concept – like kiva.org for US companies:

Please comment below in the form of a Haiku! Thank you.

NY Times Covers Portland Biking Culture

Ryan Buchanan — Thu, 16 Apr 2009 17:29:21 +0000

As I was biking in to work this morning along Waterfront Park (Willamette River and Mt. Hood views), I caught up with a colleague of mine who works at the PDC and we rode the rest of the way into work together. It was one of those “Portland moments” where it would be unexpected anywhere else for a couple business guys who haven’t seen each other in 3 months connect on a morning commute into work. Portland, like Amsterdam, has a biking culture, and with the right gear, it’s refreshing to bike rain or shine (although SUN is so so much better). Here is the NY Times article my Dad (who lives in Washington DC) sent me as I arrived at my desk this morning:

“A LOT of good cyclists come out of Portland just because you can ride year-round,” said Bruce Rogers, an athletic-shoe designer visiting from his home in Hailey, Idaho. “I love coming back because I love the biking, no matter what time of year it is. More than fitness, it’s a fun outlet. As long as you have decent rainwear you can ride in any weather.”

Careering through streets on a bicycle in Portland, Ore., this time of year can be an easy weekend adventure that mixes showers, sunbursts, cafes and a robust bicycle culture. And equipped with a sturdy rain jacket, booties, fenders and a bike map (a waterproof version that folds to the size of a credit card is handy), visitors can enjoy the city the way locals do.

Check out the rest of the New York Times article here »

eROI Launches Site for Meritage Properties

Hannah — Wed, 08 Apr 2009 03:57:14 +0000

In 2003, eROI designed and developed a website for Meritage Properties. Six years later, they were ready for a new overall strategy and design and again decided to turn to the eROI team to make it happen. The original design was simple and fit their needs at the time but with more focus on online marketing, Meritage Properties wanted to present themselves in a more mature fashion. The emphasis was on making the design clean and crisp. This was achieved by using neutral colors to make the property photos and logo pop off the page through greater contrast. Additionally, the site employs helpful yet understated navigation bars and a java script slideshow of properties rotating on the home page. Another success was integrating google maps into the site. This added functionality, built in wordpress, allows viewers to click a location and view the property that resides there. The overall effect is a stunning combination of photography, information and functionality. This site has been propelled back into the modern world of web design.

Visit the site at: http://www.meritageprop.com/

Home Page Before:

Home After:

Map Page:

What’s your favorite eROI blog? (haiku)

Ryan Buchanan — Sat, 10 Jan 2009 19:54:07 +0000

At eROI, we’ve launched some exciting new blogs in the past couple months, and the content is unbelievably good. It’s so good, it may even rival the eROI Days blog. If you haven’t had a chance to check them out, now is your chance. Fresh is a blog from our creatives that is both design-oriented as well as great insights into web technologies. eROI NYC has an urban, high-energy feel to it with loads of unique video straight from the New York underground. Then, there are the tried and true old-timer blogs with eROI Days, The Email Wars, and Return on Subscriber.

A tribute to creative
bloggers – their words flow
like interactive lyrics

Now, it’s your turn. Write a haiku – maybe even a double 6-lined haiku expressing your love or hate on your favorite or unfavorite eROI blog.

eROI NYC office: Day #374

Ryan Buchanan — Wed, 10 Dec 2008 15:00:57 +0000

Our fearless NYC Director, Chris Masagatani, has been scouring the streets of NYC for 374 days. He and his fiance (now wife) moved there Dec 2, 2007. They moved straight into Hell’s Kitchen and Chris commuted all of 25 blocks to the eROI NYC office in the Flat Iron District of Manhattan where we still operate. So much change in a year – his wife is one of the top designers at nationally-acclaimed design school Parsons, and Chris is truly coming into his own as an expert online marketer, leading email design and web projects for CBS Sports, CBS Watch magazine, CBS Star Trek store among other key eROI clients like digital publisher Zinio, real estate companies like Shares of New York, The Marketing Directors and dozens more unique and amazing NYC-based clients.

The Rebirth of Slick from Christopher Masagatani on Vimeo.

What makes our year anniversary in NYC even better is that Chris has found his voice blogging on our new blog in the eROI blog family. Check out the phenomenal, unique video mashups, and photos of NYC life on THE REBIRTH OF SLICK >>

You will feel like you are in New York City when you read the blog posts and watch the videos at www.eroinyc.com

Exclusive: CBSSports.com Fantasy Sports Email Design Case Study

Ryan Buchanan — Tue, 09 Dec 2008 15:08:59 +0000

Email Design Drives Results for CBSSports.com Fantasy Sports

Does email design really matter? Is it just “fluff,” or does it truly drive results?

At eROI, we just let our Resource Center subscribers know about this exclusive email marketing case study. See how a fresh, targeted, and on-brand email design by eROI’s award-winning creative team took the CBSSports.com Fantasy Sports emails to the next level.

Please comment below to let us know your thoughts on Email Design. Give us your take Before & After you read the case study. Thx.