Archive for the ‘Exclusive email’ Category

Does Cocky Work?

Tuesday, August 23rd, 2005

I wouldn’t be writing about this email if it didn’t work to grab my attention, but does it leave you with a chuckle after reading the email? You make the call.

Richard Rosen, President, Founder, CEO, COO, CMO, aka “Bad Mofo” of Alloy Red, tells us about what makes the DMA B-to-B Conference truly great:

“Plus the Keynote Speaker, plus great food, plus Me!
There are about 28 speakers total that will force you to make tough decisions about who to see next. I?ll be one of them, speaking on one of my favorite subjects?Creative Strategies that Increase ROI. I?ll be leading the first Pre-Conference Intensive Session on Tuesday, September 13th at 1:30…”

Header of the email:
AlloyRed-RichardRosen.jpg

Gotta Know Someone to get Ripe Email

Sunday, June 26th, 2005

With all the Spam out there, a friend told me about this Portland restaurant that you have to actually know someone to get on their email list and eat there. What the f*&k - I’m intrigued. So, I started asking everyone if they knew about it and within a few people, I heard “Yeah, Ripe is awesome. You’ve GOT to eat there.” I’ve got to agree. They’ve converted me from cynic to evangelist and their email is cool, too. Click through to see an example of their exclusive but minamilist email.

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Exclusive Email Done Right

Sunday, June 26th, 2005

A new skyline is being built in Portland and it truly is historical. Formerly off-line real estate developers Gerding/Edlen and Williams & Dame have learned some valuable tricks on how to create buzz and demand through some very successful email campaigns. Both the Meriwether and the John Ross are showing explosive growth in sales.

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