Archive for the ‘Exclusive email’ Category

Lovefest 2 – Motivation

Tuesday, July 21st, 2009

There’s nothing like a few, good quality testimonials to re-charge your optimism and give the extra motivation to kick it into high gear for the day.  Here are a few that have me psyched about a full-throttle week coming up:

 

I have worked at three agencies that have completed successful interactive engagements with eROI: McMillan, Copeland Communications and iSoftStone. In all three instances, eROI provided great ideas, good counsel, and most importantly a solid understanding of the agency’s very unique needs, based on the marketing campaigns being created for our clients. They were able to help strategically and tactically (implementation) and were proactive in thinking ahead to possible road-blocks for ideas that we wanted to bring to life, and more importantly looking at solutions to problems before we knew they existed. They cleared understand the unique needs of agencies and that will continue to serve them today and in the future.  If you have any specific questions in regard to the engagements and why eROI are able to provide strong value in agency/client engagements, please feel free to contact me.

- David Sly, iSoftStone


eROI’s work on Arboria.com has been integral in turning our brand into a crowd pleaser. We have transformed from a primarily dealer-centric existence, to a touchy-feely existence that consumers want to buy direct.”

- Mario Alfonse, Arboria.com

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eROI Email: Groove Through the Holidays with eROI!

Thursday, December 18th, 2008

Since we are full believers in OPTIMISM at eROI, we wanted to get everyone in the mood to do a little holiday partying and heavy drinking. KillROI is back in action and mixed some killer beats – 3 FREE downloadable mixes (an hour of blissful listening). KillROI also offered himself up for Free – he has no shame and apparently no price. To check all this out, go to the landing page from our email campaign.

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Exclusive: CBSSports.com Fantasy Sports Email Design Case Study

Tuesday, December 9th, 2008

Email Design Drives Results for CBSSports.com Fantasy Sports

Does email design really matter? Is it just “fluff,” or does it truly drive results?

At eROI, we just let our Resource Center subscribers know about this exclusive email marketing case study. See how a fresh, targeted, and on-brand email design by eROI’s award-winning creative team took the CBSSports.com Fantasy Sports emails to the next level.

Please comment below to let us know your thoughts on Email Design. Give us your take Before & After you read the case study.  Thx.

Does Cocky Work?

Tuesday, August 23rd, 2005

I wouldn’t be writing about this email if it didn’t work to grab my attention, but does it leave you with a chuckle after reading the email? You make the call.

Richard Rosen, President, Founder, CEO, COO, CMO, aka “Bad Mofo” of Alloy Red, tells us about what makes the DMA B-to-B Conference truly great:

“Plus the Keynote Speaker, plus great food, plus Me!
There are about 28 speakers total that will force you to make tough decisions about who to see next. I?ll be one of them, speaking on one of my favorite subjects?Creative Strategies that Increase ROI. I?ll be leading the first Pre-Conference Intensive Session on Tuesday, September 13th at 1:30…”

Header of the email:
AlloyRed-RichardRosen.jpg

Gotta Know Someone to get Ripe Email

Sunday, June 26th, 2005

With all the Spam out there, a friend told me about this Portland restaurant that you have to actually know someone to get on their email list and eat there. What the f*&k – I’m intrigued. So, I started asking everyone if they knew about it and within a few people, I heard “Yeah, Ripe is awesome. You’ve GOT to eat there.” I’ve got to agree. They’ve converted me from cynic to evangelist and their email is cool, too. Click through to see an example of their exclusive but minamilist email.

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Exclusive Email Done Right

Sunday, June 26th, 2005

A new skyline is being built in Portland and it truly is historical. Formerly off-line real estate developers Gerding/Edlen and Williams & Dame have learned some valuable tricks on how to create buzz and demand through some very successful email campaigns. Both the Meriwether and the John Ross are showing explosive growth in sales.

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