eROI Days Email Agency

Since we are full believers in OPTIMISM at eROI, we wanted to get everyone in the mood to do a little holiday partying and heavy drinking. KillROI is back in action and mixed some killer beats - 3 FREE downloadable mixes (an hour of blissful listening). KillROI also offered himself up for Free - he has no shame and apparently no price. To check all this out, go to the landing page from our email campaign.

(more…)

Email Design Drives Results for CBSSports.com Fantasy Sports

Does email design really matter? Is it just “fluff,” or does it truly drive results?

At eROI, we just let our Resource Center subscribers know about this exclusive email marketing case study. See how a fresh, targeted, and on-brand email design by eROI’s award-winning creative team took the CBSSports.com Fantasy Sports emails to the next level.

Please comment below to let us know your thoughts on Email Design. Give us your take Before & After you read the case study.  Thx.

I wouldn’t be writing about this email if it didn’t work to grab my attention, but does it leave you with a chuckle after reading the email? You make the call.

Richard Rosen, President, Founder, CEO, COO, CMO, aka “Bad Mofo” of Alloy Red, tells us about what makes the DMA B-to-B Conference truly great:

“Plus the Keynote Speaker, plus great food, plus Me!
There are about 28 speakers total that will force you to make tough decisions about who to see next. I?ll be one of them, speaking on one of my favorite subjects?Creative Strategies that Increase ROI. I?ll be leading the first Pre-Conference Intensive Session on Tuesday, September 13th at 1:30…”

Header of the email:

With all the Spam out there, a friend told me about this Portland restaurant that you have to actually know someone to get on their email list and eat there. What the f*&k - I’m intrigued. So, I started asking everyone if they knew about it and within a few people, I heard “Yeah, Ripe is awesome. You’ve GOT to eat there.” I’ve got to agree. They’ve converted me from cynic to evangelist and their email is cool, too. Click through to see an example of their exclusive but minamilist email.

(more…)

A new skyline is being built in Portland and it truly is historical. Formerly off-line real estate developers Gerding/Edlen and Williams & Dame have learned some valuable tricks on how to create buzz and demand through some very successful email campaigns. Both the Meriwether and the John Ross are showing explosive growth in sales.