Here was my presentation from the Lake Oswego Chamber of Commerce FORGE Marketing Annual Summit – great event!
As usual, I learned a ton from the other speakers:
Kimberly Barta, VP of Marketing, Dr. Martens Shoes
Dayn Wilberding, Dir of Technology, Grady Britton
Kent Lewis, President, Anvil Media
Enjoy this eROI presentation!
I also included a few of my tweets below as well:
@kentjlewis nice. “remember your marketing budget is unlimited” 11:41 AM Jan 28th from Tweetie
Top paid placement is based on Quality Score, not just on highest price. 11:32 AM Jan 28th from Tweetie
Major props to the very talented Chris Masagatani who is our NYC Director and also an amazing video creator and producer. The video says it all, but I just want to reinforce how proud I am of Chris and Kavita for being one of our true bright spots this past year. eROI New York City has also done an awesome job staying connected to HQ in P’town. Check it out – the video makes you feel like you are in NYC – raw yet refined – is that possible?
To the blog that brought you the Crispin video on interns (probably after you had seen it a couple times – sorry I was a little late to the game on that one), NOW I show you a local agency – little shop called Wieden+Kennedy and a different kind of culture / humor w/ their 12 program of interns.
If you have little kids around your computer, like I do right now, you might want to watch the frequent, casual F bombs used in the video, albeit educational.
Over the past couple years, I’ve gotten more and more involved in the Software Association of Oregon (SAO), but never have I had as much fun on the golf course with my foursome sponsored and led by the local accounting powerhouse firm, Perkins & Company. With over 100 software professionals and 30+ SAO volunteers at The Reserve golf course on the outskirts of Aloha, Oregon.
The Tourney was a scramble and I had to contend with incessant smack-talking from the uber-outgoing, affable Dave Sullivan in my foursome. Somehow, thru all that smack-talking, I raised my game (not hard to do when one is as bad of a golfer as I am). Four holes into the match, Sullivan drilled a 75 yarder into the cup for an eagle. The foursome of Sullivan, David Uslan, John Hayden, and I celebrated on the green with a few chest bumps (yes, old men try to act younger with a few beers in them).
A few holes before the end of our play, the golf gods were kind to me. A perennial wicked slicer, I actually hit my drive 270 yards straight down the fairway to about 15 feet on the fringe of the green. As luck would have it, I chose my putter instead of the predictable Pitching Wedge and nailed a 45 foot putt for eagle (first in my life). Ridiculous.
What does this blog post have to do with anything relevant to eROI or the interactive communty? Nothing, other than to say that the Portland software community and SAO in particular is not only alive but thriving. SAO President Matt Nees starts in his role this Monday and we’re back in the saddle again.
The eROI presenters, Dylan Boyd, Alex Williams, and I, have traveled all over the country to give presentations on various topics from Building Community Online to The Value of a Welcome Email Program to New Trends in Measuring the Success of your Online Marketing & Social Media Efforts. This blog post is an overload of resource material for 3 great presentations – enjoy!
This year’s theme for our company appreciation party was put to a vote. After the votes were tallied the theme was shrouded in mystery until a team email was sent with the reveal in true eROI Rock star fashion. This year it was fated to be… Summer White Party! Using our new eROI Event system we created a totally themed event that the email linked to. Check out the process for creating The eROI Summer White Party.
The Portland Creative Community took some bold steps with its launch of the Portland Ad Federation Rosey Awards website themed “Nothing Says I’m Better than you Like a Rosey.” The messaging has an East Coast directness to it that takes many Portlanders by surprise in a city that fosters friendliness to strangers, foes, and friends. However, I think it’s the perfect time for Portland to step up and talk with confidence about its creative talent here. Yes, we’ve recently been discovered by the NY Times, Wall Street Journal, and other publications as the destination for hipsters (employed and unemployed) to hang out. But, we aren’t getting much positive press for having the second highest unemployment in the country. Now is the right time to shout from the roof-tops that Portland creative agencies do kick-ass work! Kudos to Anthill Marketing for the concept, design, and messaging in the site and entire Roseys this year!
2009 PAF Rosey Awards site
I’m not so sure this site would work in most other industries as it is definitely edgy, controversial, and provocative, but I think it’s a shot in the arm that Portland needs. The true test is to see if agencies from other cities take notice. Then, an interesting dialog will begin.
You’ll start to see this campaign promoted more on Twitter (I love the “Rosey Smack Feed” section of the ‘Win Tix’ part of the site), Facebook, and other blogs in the upcoming months. I’ve got to sign off from this blog post to think of some good Smack Talk myself – submit your own here >>
My two fellow eROI NYC folks, Chris Masagatani and Kavita Makadia, joined me in attending the June 1 Ignite NYC event just a block from Chris’s apartment in Midtown. I had been to an Ignite event in Washington DC which was pretty good, but a little stiff and serious, so my expectations were moderate before going to the event. At this NYC event, I was blown away by how creative, funny, and polished each of the 5-minute presentations were. I highly highly recommend you watch the video below of the brilliantly funny Baratunde Shares of The Onion.
I’ve attended hundreds of marketing conferences over the years, and spoken at a few, but this one was pretty unique in that the speakers and content were the best of the best from all over the country on leading topics such as email marketing, search marketing, and social media. But more importantly, Online Marketing Summit delivered in making a lot of personal connections primarily through its founder, Aaron Kahlow, who ran an online marketing agency for years and understands the subject material inherently and the crazy breed of people known as online marketers. Here are my tweets from Aaron’s opening session at the Washington DC OMS on May 14:
Aaron doing a great job getting audience out of their shells at #oms
Tip to event organizers – learn from aaron – institute the “boo” rule. It liberates the crowd.
Aaron opening – marketing in a recession. Fear will cripple your decision-making
management is all about cya, no future vision to give marketing any resources at all.
Overall mktg budget wacked, but bigger piece of the pie going online #oms
100 percent of people prefer to communicate online
Pillar 1 is search. Pillar 2 is email marketing. Pillar 3 is analytics. Across all pillars is social media
@aaronkahlow – guessing on aaron’s handle – what % people here at #oms will tweet immediately vs email a couple days later from your biz card
Email is like yesterday’s fax. Even facebook uses email to pull you back into the online community
Need to customize web analytics reports to align with business goals #oms
I highly recommend you attend another OMS – there’s also a good chance you will see eROI folks like Dylan Boyd, Alex Williams, or me speak at some of the upcoming cities – Chicago, Austin, Denver, Minneapolis, San Fran, Portland, Seattle – there are others as well – check it out here >>. I will try to dig up where my presentation from this event is posted – stay tuned.
At OMS Joel Book, Director of eMarketing Education at ExactTarget, had some solid ideas about how to make sure the right message got to the right people. He showed success stories of ET clients that used past consumer behavior to deliver extremely targeted marketing with positive results. Here are my tweets from Joel’s presentation:
@joelbook – speaking now at #oms. 33 years as direct marketing – called out @djwaldow in a friendly way
Email has become the ultimate social medium
34 different marketing channels. We have created an ADD world, now we have to live with it
The sales cycle has become 22% longer because resources tight
Retention is the new acquisition #oms
“The medium is the message” is like hearing at a wedding “love is patient, love is kind” – predictably used at every conf
Newest dma study shows $45 roi for email marketing which is highest of all channels
This aft, Need to make my pres interactive. Ask real questions and get user gen answers from audience
Home depot is using dynamic couponing based on past buying behavior
J+m uses brwsing history thru omniture to infer your preferences. Very cool #oms
Question from #oms about where to put images for email campaigns, we have used amazon s3 or bitgravity in cloud.
Question at #oms about affordable platforms – google analytics great first step before omniture
Old-school phrase – OH: here’s a dandy way to do that
DJ Waldow, Director of Best Practices and Deliverability at Bronto, spoke at OMS about the perfect email in a recession. Read my tweets from DJ’s presentation:
@djwaldow starts his #oms presentation with his twitter police mug shot
Recession proof email marketing – adage did article on same topic
Relevancy is key. Batch and blast. Spray and pray.
Forrester said in 2008 that email marketers – only 15% – concerned about recession
Send timely, targeted, relevant emails to subscribers who ask for them
Perfect email is like the perfect meal. Timely. Relevant. Engaging.
@djwaldow – good example of sierra trading post email – but do they consciously make their email design less polished compared to rei
@djwaldow shares @returnpath email campaign example of doing all elements of email right – subject, call to action, reminders
Alcoa presents (sorry, that’s the beginning of a TV commercial of “The Catch” in the 1982 NFL NFC Championship flashback when Dwight Clark levitated to grab a perfect pass from Joe Montana to lift the 49ers over the Cowboys). But, I digress. My mind faded to the dramatic music to Monday Night Football, but it’s now back on the prize – bragging rights to the Third Annual PAF Battle of the Bands at Someday Lounge in Old Town / Chinatown, Portland, Oregon where the creatives show their true colors after dark. If you want to take a look at videos from prior year’s Battle of the Band, now is your time to really soak in some entertaining video for 2008. It’s going to be almost impossible for eROI to win it for yet a third year in a row, but we’re going to bring our “A” Game. Check it (this is PAF’s main event email and all the info is below):
BATTLE OF THE BANDS
DATE:
Wednesday June 17, 2009
TIME:
6:00 pm
PLACE:
Someday Lounge
224 NW 5th Avenue
Portland, OR
Here is my twitter stream from this morning’s Portland Business Journal Power Breakfast event where Ziba Founder, Sohrab Vossoughi, inspired me from a creative and entrepreneurial standpoint. Sorry for the upside down notes, but you’ve got to start at the bottom and read up:
Craft culture is mostly anti-Big which is why #portland has few fortune 500 companies here about 1 hour agofrom TwitterBerry
Sohrab – branding portland – it has a craft culture. About the work, unpretentious, very real, natural about 1 hour agofrom TwitterBerry
Tribal love – costco – amazing brand. costco members and employees love that brand. Costco does not care about wall st, but main st about 2 hours agofrom TwitterBerry
Starbucks is trying to capture its dna that is there but they’ve lost their way. Now, more about efficiency and profit, not the experience about 2 hours agofrom TwitterBerry
You need to create love with your consumers. All touchpoints need to fully connect with specific target market about 2 hours agofrom TwitterBerry
Kevin Tate, a buddy of mine, had an awesome analogy featured on the front page of the Oregonian today in the article “Tech entrepreneurs defy recession” by Mike Rogoway. Here’s the excerpt from the article with Kevin’s quote that really got me thinking from a different mindset:
“Portland fosters the creation of small, furry mammals rather than dinosaurs — the really big things,” said Kevin Tate, 35, CEO of StepChange Group, a social media advertising and marketing specialist in the Pearl District. The “dinosaur” model of big corporate campuses and regimented software development (think Microsoft — or even Google) is going by the wayside, Tate said, in favor of more informal and collaborative arrangements. Portland’s current high-tech foment positions the state well to capitalize when the recession ends, provided its technology entrepreneurs have the appetite to take it on. “What happens when things start coming back?” Tate asked. “Will the small, furry mammals evolve?”
Nearly 9 years ago, 7 mainly tech start-up entrepreneurs co-founded a group called Starve Ups. We all survived the dot com implosion, but were influenced by really wanting to scale our companies for growth. Some Starve Ups companies have grown a little faster than others, but many contain a desire to do something world-changing with our companies through software, social good, amazing company culture or all of the above. I really like Kevin’s quote because it is accurate and represents a strong contingent in Portland’s software community, but I think we need to be honest with ourselves that our dream is to do something bigger and be more like a lion than a forgettable Chihuahua. So, how do we get there? Lack of capital is usually at the top of the list, but our biggest limitation is our mindset. Let’s grow game-changing, sustainable software businesses in Portland and tout Portland’s livability and balance as a BONUS, not a detriment to growth.
Comment below with your ideas of a more representative furry mammal for Portland.
I love that YouTube videos are timeless and all of us can re-live ridiculous moments years later. At eROI, we have dozens and dozens of those moments captured over the past many years on the eROI YouTube channel here >>. So, why am I doing a Flashback blog post? Yesterday, I had a client meeting with my friend James Adair and the typical client meeting turned into something so much better after watching the below video on our big screen. The second video is of distinguished Portland PR specialist, JulieAnna Little Giannini. She was the winner at eROI Idol, so it was only appropriate to include her video as well.
VIV Blows It Out With Animated Gifs - We have all been jawing about the use of animated gifs in emails over the past 8 months and I love that we are starting to see them being used more and more when they make sense. Now not only to they really make an email work well, drive deeper engagement, and even make us [...]
The finished product, see how it was done below.
I am excited to join a great panel for an upcoming Software Association of Oregon event called 
