President Bill Clinton addresses @inc500 conf thru video
5:42 AM Oct 1st via TweetDeck

Gary Hirshberg CEO – Stonyfield Yogurt

Should be good! RT @inc5000: Today’s 1st session is starting! Gary Hirshberg, the CE-YO from Stoneyfield at #inc500conferenece!

Stonyfield Yogurt is up to $360 million in sales now. Gary going to go over his philosophy on triple bottom line.
5:47 AM Oct 1st

Churchill quote “success is the ability to move from failure to failure with no loss of enthusiasm”
5:49 AM Oct 1st

If the rest of the world adopted USA energy and total consumption, we’d need 5 Earths to be able to handle it.
5:52 AM Oct 1st

67% of Americans are obese or overweight. Just like the environment, unintentional actions lead to disastrous effects.
5:56 AM Oct 1st

Stonyfield first 9 years to get to $4m revenue and barely unprofitable. Never got venture money. Grew with cradle to cradle thinking.
6:04 AM Oct 1st

9 carbon footprint teams – transportation, greenhouse gas emissions, sustainable packaging, etc
6:08 AM Oct 1st via TweetDeck

Real sustainability is about innovation not just Eco efficiency
6:11 AM Oct 1st

@inc5000 Gary hirshberg, stonyfield yogurt CEO. Cradle to cradle = no waste. Highly profitable, requires a little investment up front.
6:15 AM Oct 1st

Organic cows live twice as long as conventional cows. Whoda thunk that?
6:21 AM Oct 1st

The challenge: stonyfields gross margins are 10 percent less than competitors. Better net margins from less advertising.
6:25 AM Oct 1st

Stonyfield lids talk about their causes. Huge customer loyalty. Advocacy.
6:27 AM Oct 1st

Stonyfield is deeply engaged in PR and social media. This year- 4 billion media impressions.
Fri Oct 01 2010 06:33:56

Mollusks take calcium carbonate from their environment to make their homes. Humans will need to do this with carbon.
Fri Oct 01 2010 06:38:33

Kevin Surace CEO – Serious Materials

@inc5000 next speaker Kevin Surace of Serious Materials rethinking an industry retrofitting homes and building with Eco drywall
Fri Oct 01 2010 06:44:24

Kevin surace – Inc. Magazine entrepreneur of the year. Need to identify a big problem. For him: climate change.
Fri Oct 01 2010 06:51:34

Today- only 0.4% comes from wind and solar. Everything else is coal, oil, and others.
Fri Oct 01 2010 06:54:45

Ecorock tackles the problem that 40% of total world energy usage is in building energy inefficiancy.
Fri Oct 01 2010 06:57:33

QuietRock is 5x more than drywall but total installed cost was actually quite a bit less.
Fri Oct 01 2010 07:02:39

People advice- look at hiring people outside your industry who look at a problem differently. Take company to next level
Fri Oct 01 2010 07:04:37

Your customers will not go with you just because you are green. Got to save them money. Most important.
Fri Oct 01 2010 07:07:22

Serious Materials replaced out all windows on the Empire State building with high Rsquared value windows. 6500 windows, saves $28m.
Fri Oct 01 2010 07:09:53

Everyone says they are innovative, but to truly disrupt an industry is really really hard.
Fri Oct 01 2010 07:11:47

Apple is most well known example as a disruptor. iPod was 50th digital music player in the market, but did it uniquely.
Fri Oct 01 2010 07:13:44

Serious Materials CEO is PR genius by buying shutdown doors and windows manufacturing plants and partnering with unions. Moving fast.
7:27 AM Oct 1st

Tim Westergren Founder – Pandora

Pandora founder Tim Westergren speaking now @inc5000 conference. Very psyched to hear his story of going broke then $100m rev this year.
7:36 AM Oct 1st

By end of 2001, over 50 Pandora employees worked for free. It stayed that way for 2 years. Founder had $200k personal debt. Got $9m VC in 04
7:46 AM Oct 1st

Tried it as a subscription model, but people didn’t want to pay. Pandora now has 65 million users in US. 100k new users per day @inc5000
7:49 AM Oct 1st

@pandora – your founder talking now about responsiveness to real human listeners. Do u engage on Twitter?
7:55 AM Oct 1st

Washington dc political process nearly shut down pandora due to Internet levy on streaming music. 400k faxes to congress in 3 days. Saved.
8:04 AM Oct 1st

Radio is 85% of how people consume music. Biggest $ part of industry. Pandora makes money thru advertising. Cash flow positive, but not prof
8:10 AM Oct 1st

Pandora 90k artists. 70% independent. @inc5000
Fri Oct 01 2010 08:12:44

@inc5000 panel “inside the mind of an investor”. Only 500 actine VCs in country. As entrepreneur, still need to be selective
Fri Oct 01 2010 09:19:41

Danny Meyer – New York City restaurateur and CEO of the Union Square Hospitality Group

@inc5000 current speaker is Danny meyer of the famous NYC restaurant Gramercy Tavern
Fri Oct 01 2010 11:58:01

51% of your success is how you make customers feel. 49% is the technical delivery of your products and services. Hospitality is adapting to
Fri Oct 01 2010 12:19:48

Jean Chatzky – Author of “The Difference”

@inc5000 speaker now is Jean Chatzky, author of “the difference”. Anyone can prosper even in toughest times.
Fri Oct 01 2010 12:48:23

As an entrepreneur, Jean knows company owners think often about finances, but how structured are we in our thinking?
Fri Oct 01 2010 12:58:47

#inc500 Human nature in personal finance is to be over-confident about our future finances.
Fri Oct 01 2010 13:03:12

3 traits of financially secure people: Habitual savings, diversified investing, and …
Fri Oct 01 2010 13:11:34

Money doesn’t bring happiness. Statistically, happiness attracts money and success in all stages of life.
Fri Oct 01 2010 13:18:53

Saturday, Oct 2 – Day 2
#inc500 First session on virtualization and cloud computing is a bit of an infomercial for Dell.
Sat Oct 02 2010 06:11:29

RT @IncMagazine: “Giving entrepreneurs better access to capital would have been No. 1 way to get us out of the economic downturn.” S. Felice
Sat Oct 02 2010 06:12:54

Steve Felice word of advice is to not wait so long to get international experience. #inc5000
Sat Oct 02 2010 06:41:03

John Gerzema says the great recession could be the best thing for america. Underlying sense of optimism. #inc5000
Sat Oct 02 2010 06:43:31

Based on a huge study on American spending habits, there is a major shift from mindless to mindful purchases
Sat Oct 02 2010 06:44:51

Author of “Spendshift” says American consumers collectively saying “if you want to sell to me, you better have my back”.
Sat Oct 02 2010 06:46:51

Shift happened in 2005 from superficial stuff to authentic, craft-driven meaningful products. #inc5000
Sat Oct 02 2010 06:48:23

RT @IncEvents: Final Day @ Inc. 500 conference! Listen to @johngerzema talk about Decoding the New Consumer right now.
Sat Oct 02 2010 06:49:57

Trends since 2005 – fewer logos on new clothing, more volunteerism, retooling empowerment betterment, people becoming self-reliant.
Sat Oct 02 2010 06:52:38

Lots more Americans, even in Dallas, have backyard chickens. Fascinating that this defines a trend.
Sat Oct 02 2010 06:54:44

Time banks is a cool concept. You give time as a guitar teacher and I give back by doing yardwork. #inc5000
Sat Oct 02 2010 06:56:23

Spend Shift trend – badge of awesomeness – creativity but keeping it simple and frugal and Eco. Nimble, adaptable.
Sat Oct 02 2010 06:58:54

50% of mellenials don’t have a land line, bookrenter.com, neighborgoods.com. Use hulu.com and don’t pay for tv cable #inc5000
Sat Oct 02 2010 07:02:40

Recyclebank – works like frequent flyer miles for rewarding recycling. Trend towards uber-local support #inc5000
Sat Oct 02 2010 07:06:43

Simplicity example – Shoebox banking. Put all your personal financial statements in a shoebox and bank figures it all out for u #inc5000
Sat Oct 02 2010 07:08:52

We are moving from a credit to a debit society. The $ that we are spending today is really ours. More selective, mindful consumption.
Sat Oct 02 2010 07:13:34

America is an emerging market for values-led innovation. Future is bright. #inc5000
Sat Oct 02 2010 07:14:41

Hilarious zappos video about the “happiness bus” playing at #inc500conferenece. 3 month happy bus tour
Sat Oct 02 2010 08:54:06

I gotta check out the happy bus outside the Gaylord resort Hotel here #inc5000
Sat Oct 02 2010 08:57:55

Tony Hsieh CEO – Zappos

Tony Hsieh speaking now. Glad he is adapting his presentation from last year #inc5000. Happy bus coming to Portland in 6 weeks
Sat Oct 02 2010 09:02:27

RT @IncMagazine: “I sold LinkExchange because it wasn’t fun anymore…the company culture went down.” says Tony Hsieh @zapppos #inc5000
Sat Oct 02 2010 09:02:40

New zappos record for longest phone call. 7 1/2 hours. What if you need to go to bathroom? #inc5000
Sat Oct 02 2010 09:10:44

Zappos Call center people are trained to check pricing with 3 competitors and tell customer to go with less $ competitor product
Sat Oct 02 2010 09:13:04

Nice! RT @sandydlc: #zappos saved me for inc conference gala outfit. Ordered sandals Monday, arrived Tuesday, flight early Thursday #inc5000
Sat Oct 02 2010 09:16:02

Growing zappos brand over next few years – clothing, customer service, culture #inc5000
Sat Oct 02 2010 09:17:45

Two books in Zappos giving library – Good to Great, Tribal Leadership. Important findings #inc5000
Sat Oct 02 2010 09:20:37

Commitable core values – doing a google search on any 1 of 10 core values – zappos shows up #1. Unique. #inc5000
Sat Oct 02 2010 09:23:39

Luck is really about being open to opportunities. More perspective than fact #inc5000
Sat Oct 02 2010 09:25:29

Zappos has 1500 vendors that have total access to info in zappos extranet #inc5000
Sat Oct 02 2010 09:28:31

Great companies had really strong cultures and all had a higher purpose. Chase the vision, not the money #inc5000
Sat Oct 02 2010 09:33:27

Zappos took the high human touch approach, not high tech approach.
Sat Oct 02 2010 09:37:35

2009 timing of when zappos vision became broader to “delivering happiness”. #inc5000
Sat Oct 02 2010 09:38:48

What is your goal in life? Ultimately, it’s to be happy and fulfilled. #inc5000
Sat Oct 02 2010 09:49:42

Happiness framework – perceived control, perceived progress, vision #inc5000
Sat Oct 02 2010 09:51:37

To build enduring, great companies, you need profits, passion, purpose. #inc5000
Sat Oct 02 2010 09:55:46

Norm Brodsky #inc5000 talk on sales -listen to your customer, take responsibility, everybody sells
Sat Oct 02 2010 11:31:31

Learn from others. What you like. What you don’t like. Borrow others ideas and embellish them. #inc5000
Sat Oct 02 2010 11:33:46

Hire salespeople who want to stay with the company forever. Right attitude is everything. #inc5000
Sat Oct 02 2010 11:46:04

Norm Brodsky – some of the best suggestions come from employees. Put up a suggestion box and use it! #inc5000
Sat Oct 02 2010 11:54:02

The real question is “why are we doing this?” prioritize. Need to write down your life plan. Do that with your wife. #inc5000
Sat Oct 02 2010 12:06:18

Norm says you have 48 hours to put things you’ve learned into action or you won’t do it. #inc5000
Sat Oct 02 2010 12:12:58

Great black tie #inc5000 awards ceremony tonight!
Sat Oct 02 2010 17:02:43

What an amazing #inc5000 conference. Heading back to pdx now. Looking forward to putting some of what I learned to use!
about 21 hours ago

Below is a little video that Chase did on me as part of a series of videos of entrepreneurs at the event – cool idea to engage the audience. I thought I might win an iPad for this, but I didn’t. They made this really relevant for the Inc. 5000 crowd.

As usual, I learned a ton from the other speakers:
Kimberly Barta, VP of Marketing, Dr. Martens Shoes
Dayn Wilberding, Dir of Technology, Grady Britton
Kent Lewis, President, Anvil Media

Enjoy this eROI presentation!

I also included a few of my tweets below as well:
@kentjlewis nice. “remember your marketing budget is unlimited” 11:41 AM Jan 28th from Tweetie

Top paid placement is based on Quality Score, not just on highest price. 11:32 AM Jan 28th from Tweetie

Google updates to add report a problem link, “near me now” link – using augmented reality 11:27 AM Jan 28th from Tweetie

Google maps. Create a dedicated page on maps. Sentiment analysis help sort reviews. 11:25 AM Jan 28th from Tweetie

Google onebox: local business. Manage coupons, reviews 11:23 AM Jan 28th from Tweetie

Customer reviews have a big impact on local search 11:19 AM Jan 28th from Tweetie

@kentjlewis speaking about local search #forge. Entertaining as always. 11:16 AM Jan 28th from Tweetie

@dayn great personal local example of discount tire giving him a rebate after the fact through Twitter conversation 9:51 AM Jan 28th from Tweetie

Intel has a good set of social media rules. Check em out 9:38 AM Jan 28th from Tweetie

2010 will be the year of consumers switching over from evite to facebook events 9:31 AM Jan 28th from Tweetie

Not hiring a blogger. Hiring a head of consumer conversations. 8:40 AM Jan 28th from Tweetie

Doc martens Kimberly says invest in engaging content #forge. It still is all about the idea, but the requirements are much higher 8:38 AM Jan 28th from Tweetie

Key is focusing on a few marketing channels of disproportionate influence. For doc martens, it’s product seeding to influencers 8:33 AM Jan 28th from Tweetie

eROI New York – 2009 Review from Christopher Masagatani on Vimeo.

If you have little kids around your computer, like I do right now, you might want to watch the frequent, casual F bombs used in the video, albeit educational.

The Tourney was a scramble and I had to contend with incessant smack-talking from the uber-outgoing, affable Dave Sullivan in my foursome.  Somehow, thru all that smack-talking, I raised my game (not hard to do when one is as bad of a golfer as I am).  Four holes into the match, Sullivan drilled a 75 yarder into the cup for an eagle.  The foursome of Sullivan, David Uslan, John Hayden, and I celebrated on the green with a few chest bumps (yes, old men try to act younger with a few beers in them).

A few holes before the end of our play, the golf gods were kind to me.  A perennial wicked slicer, I actually hit my drive 270 yards straight down the fairway to about 15 feet on the fringe of the green.  As luck would have it, I chose my putter instead of the predictable Pitching Wedge and nailed a 45 foot putt for eagle (first in my life). Ridiculous.

What does this blog post have to do with anything relevant to eROI or the interactive communty? Nothing, other than to say that the Portland software community and SAO in particular is not only alive but thriving.  SAO President Matt Nees starts in his role this Monday and we’re back in the saddle again.

The finished product, see how it was done below.

The first thing you see when you log in is the dashboard.  To create an event you click the “create and event” button on the left hand side.

It will prompt you to put in some basic information about your event.  The event description even supports html!

Next you create tickets, registration dates and the event schedule.

After you input everything into the fields your event will look like something like this.  You will still have the options to edit or delete anything that has been created.  You can have more than one ticket set up for each event too.

Once all the info is entered for the event it is time to customize.  All the customization fields are in the “Customize” tab.

The customized ticket fields can capture important information like name and email or they can be fun, in this case “What Bling are you Bringing?”

This is where it gets really cool.  The Theme Editor let’s you truly make the event look like your own.  You can change the header, footer or entire style sheet.  You have to know some html and css but with a basic knowledge you can do great things.

And like the icing on the cake, the email receipt had to be custom too.  There is html and plain text options and you are able to change both.

All that’s left is to publish and enjoy your new event!

Registration Page

Number of tickets

Ticket information with custom fields

Payment information

The thank you page

And like I said it wouldn’t be complete without the thank you email.

Register for your own free eROI Event account »

2009 PAF Rosey Awards site

I’m not so sure this site would work in most other industries as it is definitely edgy, controversial, and provocative, but I think it’s a shot in the arm that Portland needs.  The true test is to see if agencies from other cities take notice.  Then, an interesting dialog will begin.

You’ll start to see this campaign promoted more on Twitter (I love the “Rosey Smack Feed” section of the ‘Win Tix’ part of the site), Facebook, and other blogs in the upcoming months.  I’ve got to sign off from this blog post to think of some good Smack Talk myself – submit your own here >>

Here is my Twitter stream from Ignite NYC in reverse order (most recent to oldest posts):
# Kickstarter.com seems really cool as crowd-funding concept. Like kiva.com for the usa. #nyc4

# @ignitenyc vibe is awesome – crowd is into it and super supportive. All presentations except one have been solid

# Oh: “the greatest trick the devil ever invented was convincing the world he didn’t exist. I wrote him back, baby!” #nyc4

# @the_swine_flu hilarious @theonion. Brilliant!

# Charitini a very cool concept #nyc4

# Online dating pres of 16.1 million profiles and made a census by congressional district. Amazing.

# Dollhouse earth part 1, 2, 3 – love the disconnectef thoughts all coming together at the end #nyc4

# Overview effect for man on the moon – altered consciousness #nyc4

# Unicef built rapidsms to facilitate sms and problem solving for malnutrition in africa #nyc4

# Beautifully done @cstoller

# First presenter is from organic. Study kindle page like rock layers. I will show u mine if u show me yours. Money. Hilarious #nyc4

# @ignitenyc kicks off with a really positive vibe. I think it might beat out wash dc, but tough to beat pdx. #nyc4

OK, I love these YouTube Ignite NYC IV videos so much I had to show more – check ‘em out below:

Tim Hwang starts off the first few seconds a little tough, but is really really good after…

Kickstarter.com is a really cool concept – like kiva.org for US companies:

Please comment below in the form of a Haiku! Thank you.