My two fellow eROI NYC folks, Chris Masagatani and Kavita Makadia, joined me in attending the June 1 Ignite NYC event just a block from Chris’s apartment in Midtown. I had been to an Ignite event in Washington DC which was pretty good, but a little stiff and serious, so my expectations were moderate before going to the event. At this NYC event, I was blown away by how creative, funny, and polished each of the 5-minute presentations were. I highly highly recommend you watch the video below of the brilliantly funny Baratunde Shares of The Onion.
I’ve attended hundreds of marketing conferences over the years, and spoken at a few, but this one was pretty unique in that the speakers and content were the best of the best from all over the country on leading topics such as email marketing, search marketing, and social media. But more importantly, Online Marketing Summit delivered in making a lot of personal connections primarily through its founder, Aaron Kahlow, who ran an online marketing agency for years and understands the subject material inherently and the crazy breed of people known as online marketers. Here are my tweets from Aaron’s opening session at the Washington DC OMS on May 14:
Aaron doing a great job getting audience out of their shells at #oms
Tip to event organizers - learn from aaron - institute the “boo” rule. It liberates the crowd.
Aaron opening - marketing in a recession. Fear will cripple your decision-making
management is all about cya, no future vision to give marketing any resources at all.
Overall mktg budget wacked, but bigger piece of the pie going online #oms
100 percent of people prefer to communicate online
Pillar 1 is search. Pillar 2 is email marketing. Pillar 3 is analytics. Across all pillars is social media
@aaronkahlow - guessing on aaron’s handle - what % people here at #oms will tweet immediately vs email a couple days later from your biz card
Email is like yesterday’s fax. Even facebook uses email to pull you back into the online community
Need to customize web analytics reports to align with business goals #oms
I highly recommend you attend another OMS - there’s also a good chance you will see eROI folks like Dylan Boyd, Alex Williams, or me speak at some of the upcoming cities - Chicago, Austin, Denver, Minneapolis, San Fran, Portland, Seattle - there are others as well - check it out here >>. I will try to dig up where my presentation from this event is posted - stay tuned.
Alcoa presents (sorry, that’s the beginning of a TV commercial of “The Catch” in the 1982 NFL NFC Championship flashback when Dwight Clark levitated to grab a perfect pass from Joe Montana to lift the 49ers over the Cowboys). But, I digress. My mind faded to the dramatic music to Monday Night Football, but it’s now back on the prize - bragging rights to the Third Annual PAF Battle of the Bands at Someday Lounge in Old Town / Chinatown, Portland, Oregon where the creatives show their true colors after dark. If you want to take a look at videos from prior year’s Battle of the Band, now is your time to really soak in some entertaining video for 2008. It’s going to be almost impossible for eROI to win it for yet a third year in a row, but we’re going to bring our “A” Game. Check it (this is PAF’s main event email and all the info is below):
BATTLE OF THE BANDS
DATE:
Wednesday June 17, 2009
TIME:
6:00 pm
PLACE:
Someday Lounge
224 NW 5th Avenue
Portland, OR
I love that YouTube videos are timeless and all of us can re-live ridiculous moments years later. At eROI, we have dozens and dozens of those moments captured over the past many years on the eROI YouTube channel here >>. So, why am I doing a Flashback blog post? Yesterday, I had a client meeting with my friend James Adair and the typical client meeting turned into something so much better after watching the below video on our big screen. The second video is of distinguished Portland PR specialist, JulieAnna Little Giannini. She was the winner at eROI Idol, so it was only appropriate to include her video as well.
Some guys will just have more talent than I will ever have. This guy is absolutely amazing. It has nothing to do with online marketing but everything to do with inspiration. It keeps getting better throughout the video. Write your comment in haiku if you feel inspired.
The unsung hero behind an amazing integrated, grassroots campaign of traditional marketing, in-person events, and social media (well, she was mainly the social media part) gave a great keynote speech at the eMarketing Summit of Innotech today. Rahaf Harfoush was great. I show my twitter stream below of notes from the event, but also noticed she just launched a new site and blog - http://www.rahafharfoush.com/
Here is my twitter stream from Rahaf Harfoush’s awesome keynote speech at Innotech:
I love the comments from this video (and I need to give thanks to Alex Williams at eROI for sharing this enlightening piece of film below). Here is my favorite comment (by “iknklst” on YouTube):
“I make my business cards out of unrefined nuclear waste. They glow in the dark quite nicely, and give the receiver terminal cancer within ten minutes of touching it.
One person I know , a self-made man, very succesful in business, was aked for his card one day.
He looked at the person blankly, then said “Business cards are for used car salesman and hotel managers. If you don’t already know how to contact my office, there is nothing I need to talk to you about anyway.”
If you’ve got a couple hours to spare, then you should read this whole 176 page report. If you only have 5 minutes, it’s worth skimming thru the online pages. Razorfish, one of the largest digital agencies in the world, did a phenomenal job with laying out the landscape of online for the first half of this year (I don’t think anyone can accurately predict what’s going to happen 6 months from now, but I am an optimist and think our industry will grow at a healthy clip in the second half).
Come to the Portland Art Museum at 7pm tonight, March 7 to check out 8 Cut&Paste contestants do some insane speed designing using Photoshop and Wacom digital pens and tablets. My wife and I are joining another dozen eROI peops to cheer voiceferously our own Tom O’Toole - the talented eROI designer - who is predicted with 3 to 1 odds to win this thing. No matter what, it will be a good time.
Okay, I admit it – I am still more of a Twitter lurker than anything so far. I do occasionally throw a thought or 2 up but find it still a little difficult since I’m usually caught between 6 different things at any given time. One moment I could be grooving to some great new music while scanning the plethora of fantastic news and info beamed to me via Google Reader. Meanwhile, I’m likely having a conversation with one of my super hero Account Execs about a particular client/project situation and also thinking about the email I was in the middle of replying to before I began to think about how much I like this one song…
So then I turn to Twitter and gag. Gee, any of this is really worth a tweet, right? Then I get distracted by someone or something else that needs immediate attention. By the time I get back to Twitter the moment has passed and I’m on to 6 other things and the cycle starts all over again. Yikes! Therein lies my dilemma. I want to share these things but I don’t want to be one of the those folks suffering from “Twitterhea” either –you know who you are. Your constant blathering has to be a sign of some sort of neurosis.
We just had our Software Association of Oregon (SAO) Membership Committee meeting on Friday (full disclosure: I am on the Board of SAO so I’m a bit biased in favor of the organization). I have to admit, I’m pretty fired up about an important cause we are undertaking. With the help of staffer Bryce Yonker, Vidoop’s Scott Kveton, and ViaWest’s Jim Linkous, we have some serious firepower to get out into the software community in many places where SAO is not (and we know that there are a lot of those places).
Our cause is to engage with software freelancers, engineers, tech entrepreneurs, interactive freelancers, bloggers, mobile app enthusiasts, anyone related to the tech industry in Oregon and let them know that SAO finally has something pretty valuable besides great networking and events - SAO is one of the only associations that now offers Healthcare coverage to single employee companies or organizations - yes, freelancers can finally get affordable medical coverage thru SAO (thanks to Regence Bluecross Blueshield for getting flexible with us to make this happen). When SAO President Harvey Matthews mentioned a year ago that SAO was looking into having this unique health coverage come to fruition at a Bar Camp, he got a standing ovation. Let’s hope that kind of goodwill is still there in the software community in today’s economy. To learn more about the healthcare plan, go to SAO’s site >>.
Here are a few of the events we’ll see you (thanks Scott Kveton for heading the charge on this) - source for these events and more is http://calagator.org:
** Lunch 2.0 - AboutUs
** Ignite Portland 5 - 2/19
* RecentChangesCamp - 2/20 - 2/22
** Lunch 2.0 - OpenSourcery
** Innotech - 4/22 - 4/23
** BarCamp Portland - 5/1 - 5/3
* Webvisions - 5/21 - 5/22
** Open Source Bridge (the OSCON replacement) - 6/17 - 6/19
Also: we will try to make some of the Beer & Blog events that happen every Friday, 4-6pm, at the Green Dragon.
KillROI has been a busy robot, checking out the scenes that Portland has to offer. Thanks to Nancy’s creative use of her camera and for sending us the hilarious photos, we are able to share those adventures with you. Here is what Nancy had to say about KillROI’s adventures:
We’ve had a lot of fun touring around Old Town Chinatown, KillROI’s home (and mine).
From a First Thursday event at ANKA Gallery, to the Steel Bridge and the Portland Classical Chinese Garden, KillROI took it all in stride.
On a tour of the Central Library’s eco-roof, KillROI proved to have no fear of heights, and on a snowshoe trek to Mt. Hood’s Trillium Lake, KillROI conquered a mountain of snow.
My personal favorite is the “where’s waldo” version–the hood of an art car. Where next? Only the Shadow knows . . . .
Thanks again Nancy and we look forward to what lies ahead for our good friend KillROI!
I have an admission to make - last night, I had a shocking thing happen. I momentarily lapsed into non-optimistic thoughts. It had nothing to do with politics or business. It had to do entirely with an Act of God.
In Portland, we’ve had huge windstorms. During dinner at a friend’s house, a massive tree branch came crashing through my Prius back window. I love nature, but this time, my love affair was tainted for a night and the next morning.
So, after having seriously f@*#ked up dreams all night, I went for a long run in the morning and began processing my thoughts. Before, my run I glanced at the NY Times front page article titled “Poll Finds Faith in Obama, Mixed with Patience.” In many of my blog posts, I’ve talked about 2009 being the year of optimism and it has been an optimistic year until the bloody tree limb incident last night. But, I knew I could mentally power thru these dreaded pessimistic thoughts.
Tripwire came to eROI in need of help with designing their Virtualization blog. The Virtual Black Hole blog combines the different voices and personalities of 4 unique individuals, each of whom provide their own content and ideas based on their respective blog category. As each individual varies on his or her beliefs and insight, Tripwire wanted to reflect this within the design of the site.
Initially, Tripwire had the idea of having different icons, colors and backgrounds for each one of the four authors. They also wanted these differences to reflect the topics of each author’s blog; these including: Steve-Best Practices, Karen-Marketing, Matt-Industry, and, last but not least, Ted-Project Management. The Tripwire team also wanted to distinguish the Virtual Black Hole blog from all others, steering away from the general post after post format of the traditional blog layout. Lastly, they wanted to include Tripwire branding within the overall site but not be designed within the usual brand standards.
When Does One Permission Overwrite The Other - In the world of multichannel and location opt in and opt out how do you keep your lists in sync? Can you?
Let me put some scenarios on the table to give you some real world examples of challenges I have been facing in some recent work with a retailer.
1. Your customer opts in from your [...]
Here is a great example of making your transactional email more than just a notification. When done right, transactional email can be a great branding opportunity.
Check out this awesome shipping confirmation email from Cd Baby below (click to enlarge).
So then I turn to Twitter and gag. Gee, any of this is really worth a tweet, right? Then I get distracted by someone or something else that needs immediate attention. By the time I get back to Twitter the moment has passed and I’m on to 6 other things and the cycle starts all over again. Yikes! Therein lies my dilemma. I want to share these things but I don’t want to be one of the those folks suffering from “Twitterhea” either –you know who you are. Your constant blathering has to be a sign of some sort of neurosis.
