At eROI, we launch a quarterly email marketing study on things that make you scratch your head and do a bit of a double-take. Conventional wisdom says that EMAIL IS DEAD among high schoolers and college students. So, we decided to test that hypothesis, and this report has some fascinating discoveries.
Our latest survey uncovers exactly how high school students, college students, and recent college graduates communicate online. 283 high school and college students participated in the study and 29 states were represented.
These survey results reveal eye-opening trends and preferences of this demographic in how it communicates digitally. We also get valuable insight into the effectiveness of marketing messages received through email, and discover areas of opportunity for marketers to connect with this in-demand group.
Students can be an elusive demographic for marketers. From this study, you will learn about a lot of new trends and valuable information about students. You will also learn specific data on which marketing channels will carry and present your message most effectively.
Our fearless NYC Director, Chris Masagatani, has been scouring the streets of NYC for 374 days. He and his fiance (now wife) moved there Dec 2, 2007. They moved straight into Hell’s Kitchen and Chris commuted all of 25 blocks to the eROI NYC office in the Flat Iron District of Manhattan where we still operate. So much change in a year – his wife is one of the top designers at nationally-acclaimed design school Parsons, and Chris is truly coming into his own as an expert online marketer, leading email design and web projects for CBS Sports, CBS Watch magazine, CBS Star Trek store among other key eROI clients like digital publisher Zinio, real estate companies like Shares of New York, The Marketing Directors and dozens more unique and amazing NYC-based clients.
What makes our year anniversary in NYC even better is that Chris has found his voice blogging on our new blog in the eROI blog family. Check out the phenomenal, unique video mashups, and photos of NYC life on THE REBIRTH OF SLICK >>
You will feel like you are in New York City when you read the blog posts and watch the videos at www.eroinyc.com
Just saw this article on Reuters. If Facebook acquires Twitter, it could be a huge advantage for users of both like me. There are already some great integration points between the two apps. As business users, we just need to start separating out personal contacts from business contacts. Crap – too late for that now. Here’s the article:
“(Reuters) – Social networking companyFacebook recently held acquisition talks with Twitter, the micro-blogging company, the Financial Times said.
The negotiations, put a valuation of as much as $500 million on Twitter, which has become one of Silicon Valley‘s most closely watched start-ups, the paper said.”
Our NYC Director, Chris Masagatani, has creating, editing, mixing, and mashing video with a very urban, creative flair. He posted his video to the blog he contributes most to – CrossPixelNYC, however, I couldn’t resist embedding the video in this blog post here. Enjoy!
Here is an email that I’ve been sending to my entrepreneur friends in Portland today:
Tom Szaky is one of the hottest, most dynamic, young green / sustainable entrepreneurs in the country. I’m writing you because I know you’d love meeting this amazing entrepreneur who is coming to Portland b/c of its green, sustainable presence (and because I asked him after getting to know him at the past two Inc. 500 conferences).
Tom Szaky is an absolutely amazing speaker (up there w/ President Clinton as another keynote at the Inc. 500 conference last year). I invited him to fly out here from Trenton, New Jersey to speak to 45-60 entrepreneurs at eROI and he’s able to be here on Sat, Nov 15 at noon (free lunch). This is a Starve Ups event – thanks to John Friess and the Starve Ups member companies for making this happen.
He really is an amazing guy (27 years old and running a $15 million green / sustainable company called TerraCycle where everything about its product and packaging comes from waste) – please consider coming to this.
Chris – you have insane skills video editing. I had to share this video you did on CrossPixelNYC blog on to eROIdays (in the spirit of re-tweeting). Again – great stuff!
We want to know – how does your little brother, sister, nephew, or neice Use Email? We don’t know the answer yet, and need your help to discover how high school kids, college students, and recent college grads actually use email. That’s why we’re conducting this survey >>
All the articles we’ve read pretty much tell us that email marketing will be dead in a matter of years (because kids are only into texting and social networking communities), but we’re a little skeptical of that assessment that email is not or will not be a big part of their lives. So, we are conducting our own survey and we’re primarily using blogs, MySpace, Facebook, and a little bit of email to reach out to our .edu friends. Please help us to fill out this awesome survey, and you might win your very own, limited-edition KillROI in the process.
We need to know what our kids (or nephews, neices, cousins, brothers, or sisters) futures will look like, so please spread the word to fill out this survey; http://eroi.onlinestudentcommunication.sgizmo.com.
Additionally, I’d love to read your thoughts on the survey in the comments below. Thank you thank you!
Here is my presentation to NACHA – National Automated Clearing House Association on “How Financial Institutions Can Use Social Media to their Advantage”
I never thought I’d have ‘thank you Palin’ in the title of anything I’d ever write, but I’ve done it. She and Tina Fey have made Saturday Night Live so unbelievably relevant and funny again. SNL absolutely nailed this skit last night – Baldwin said exactly what most guys (at least my guy friends) are thinking and to make this blog post relevant to online marketing, I must tell you that I don’t watch any of this stuff on TV anymore – I race to my computer on a Sunday morning and laugh my head off watching it on Saturday Night Live’s website.
Everyone else – tell me – are you watching SNL skits on their site or YouTube on Sunday or during the workweek, or is this blog post the first time you’ve seen its online video? Comment.
Kate Ertmann, Executive Producer and Owner of Portland-based animation agency, ADi, shared her Commencement Address with Jerry Ketel (owner of Leo Ketel + Partners) and me. I was so inspired, I felt compelled to share it with you. Here goes:
“Thank you very much, Cassandra, and I want to first say congratulations to the women and men who are graduating – after some long days and nights of hard work, your determination has shown through and propelled you to this day. I also want to say congratulations to the families and friends who have been a support system for you – be it monetarily or emotionally or whatever, I’m really glad to see all of you here today too. And I don’t want to leave out the faculty and staff at the Art Institute who were also certainly a part of making this day possible for everyone graduating today.
As Cassandra said when she introduced me, I am the owner of ADi, an animation company here in Portland. When I graduated from Ohio University with a Bachelors of Science in Radio / Television broadcasting, I had no plans at that time to be involved with animation, let alone own an animation company.
I grew up in television. My parents met at CBS in the 1950’s where my mom was a Producer and my dad was Director. I grew up in NY and from the ages of about 8yrs old till I was about 16, I had a pretty successful career as a child actor. I was in commercials, I was on All My Children, I was in a Broadway play.”
Today’s annual iMedia Connection article is (in years past) the most read article of the year because readers (and authors) like me love the joy of discovering unique / beautiful / hilarious / branded / insanely creative websites. In the “10 killer websites worth watching” article, I got a chance to write about 2 of my favorite sites:
What is unusual and effective about this website?
A lot of sites try to personalize the message, but the Pen Collective site is different — the highly personalized stories are the messages. The site offers the opportunity to meet such people as Mark, an illustrator who prefers his pen to his girlfriend, or Alex, who will show you how she uses her pen to remove the cellulite from her sister’s wedding photos. The site also allows other users to share their own story with the world and become part of the Collective. Read the full story >>
What is unusual and effective about this website?
This site connects so completely with the nostalgic high school kid in me. It’s like a Will Ferrell movie where a 16-year-old jock or a 45-year-old creative can find their own experience and sense of humor in the content and the way it’s executed. This site differentiates itself from all others with its full-screen videos, never-ending supply of full-screen background images upon refresh, clever URLs with the implied promise of humor and entertainment in each of the individual video vignettes within the overall campaign website. Content is king and Converse nailed it with this site. The “I’m too hot for you” attitude, voice, mannerisms of the girl in OutofYourLeagueGirl.com reminds me exactly of several girls in my year at Wootton High School in Maryland. Read the full story >>
One last thing, David Friedman of Avenue A | Razorfish introduced me to a hilarious site called www.iliketotallyloveit.com – check out the site, but first read his creative review of it.
I got an email from my sister with a link to this SNL skit w/ Tina Fey playing Sarah Palin and another SNL actress playing Clinton. I thought it was worth blogging because Saturday Night Live was the source of so much of my sister and my shared humor Middle School through High School – Dana Carvey, Chris Farley, Mike Myers – now, that I have 2 kids, I’m in bed by 10:30pm most nights, and I’m now consuming this hilarious content on YouTube and NBC’s site (this is the first time I’ve ever used an NBC widget below – let’s hope it’s as functional as YouTube). BTW – I just Googled “FLIRG” and it’s pretty damn funny. Watch the video.
Check out the video clip if you aren’t one of the 10 million views across the hundreds of copies of the video clip online. Couldn’t get the NBC video widget to work on the blog, so I had to revert to faithful YouTube below.
Apparently, I have a problem. I’m too plugged in. Although, I did unplug w/ yoga on Monday. Check out this brilliant viral site – below is the email I got from a Friend who is concerned about me: www.UnplugYourFriends.com or click on the “click here to read it” button below! Don’t forget to join a meetup with me – I know you have Screen Addiction, too.
Last Thursday, I (@ryanbuch) attended an all-day, online marketing conference in Portland called Inverge (#inverge). I gained a ton of insights from conference speakers from Wieden + Kennedy (@rgleeson), Nokia (@karllong), TechWeb (@TonyUphoff), and Vidoop (@kveton) and from freelance social media freelancers, friends, and business associates alike. I even have 6 pages of handwritten notes (pen + paper, not digital) to prove it. However, I managed to get in over 30 tweets (Twitter posts of 140 characters or less) that day which doubled my usage of Twitter for the past four months. I’ve always been open to admitting that, in the past, I have only used Twitter at long conferences and airports when I tell myself that it’s okay to fuel my often-controlled Attention Deficit Disorder.
I used to think Twitter was primarily a distraction with no practical business purpose, but now my latest Binge Tweeting session has provided some epiphanies from first-hand experience. I tweeted about Zappos as a great case study in creating employee evangelists and within an hour, Tony Hsieh (@zappos), CEO of Zappos, began following me on Twitter (which is a good thing for all you non-tweeters). We struck up a conversation on twitter and now I’m an even bigger fan of Zappos. I also realized that over 60% of our eROI employees use Twitter, which is awesome. We can benefit from knowledge sharing, internal quick communication, and even help in some customer service scenarios. The next step is to create a Group within TweetDeck, a sweet Twitter application, with the Twitter handles of as many of our customer contacts as possible to engage in those daily conversations as well and continue to be a resource to them.
To check out other CEOs who use Twitter, read the rest of the blog post. (more…)
The End Of A Chapter – My Next Move - Just like a good book, there are never really any endings, only beginnings. I wanted to take a moment to let you know that I am leaving my position at eROI as of January 31st, 2011. I will be starting a new position at a company outside of the email marketing and interactive agency business [...]
Join eROI at DMA 2010 in San Francisco – October 11th-14th - Alex Williams, Strategy for eROI, will be presenting in San Francisco at DMA2010 on email, social, mobile and ecommerce. DMA2010 is the global event covering all marketing channels — from traditional...
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Last Thursday, I (@ryanbuch) attended an all-day, online marketing conference in Portland called 
