As I was listening to a roundtable of 25 software sales and marketing execs talk about Mobile on our fourth floor yesterday morning, I was struck by how quickly mobile seems to be gaining steam in our collective mindshare. It’s the hot topic in media, at conferences, and several of our clients – we have been part of some successful mobile website launches in recent weeks. This blog post is more about highlighting 3 client mobile websites (hence the blog post title above) and I highly encourage you to pull these up on your mobile device which should automatically detect the mobile version of Banfield.net, touch.wacom.com, moonit.com.
For B2B companies like eROI, our mobile web analytics show that mobile web users on our site almost entirely use it for knowing how to get to our office – ContactUs page, however for the 3 mobile sites below, users are drawn into 3 or 4 distinct areas that are easy to find product information (Wacom), or quickly search a database of the closest pet hospital (Banfield), or interact with a web application through mobile version of Facebook Connect (Moonit). Please check out these 3 creative examples below:
I had a business mentor ask me yesterday several philosophical questions about the company (eROI) and I was going to use a little stream of consciousness to jot down some thoughts and ideas to start to answer one of his questions – Why. Why does eROI exist? Why are we doing what we do at eROI?
So, here are some of my rough thoughts:
Make marketers even better. Partnering with our clients, we come up with the creative idea, the strategy, the implementation, and the software tools to take a company’s digital marketing program to the next level.
Obviously, the above could use better wording – remember these are rough thoughts. Make marketers better or Empower marketers or something else entirely? It should be something that clearly articulates who are client is and an aspirational goal that we can collectively reach with our client.
Keywords: Make marketers better, creative, software, digital marketing
When I founded the company in Nov’02, we started as a full-service email marketing company (software and services), then through online campaigns, added web design and development, and now there are so many marketing channels within digital marketing – it would take a paragraph to list them all out – email marketing, search engine marketing, web design and development, e-commerce, event registration, social media integration, mobile website, application development for web, mobile, building online communities, blog design and development, and then getting specific within each category with iPhone apps, Facebook apps, and the list continues.
Pyramid (in priority order below)
Our clients: marketers
Our employees: creative, innovative, awesome culture, makes life so much better when you have a team like we have that acts like a team and treats each other like family.
Our company: sustainable growth (revenue and profit) to keep doing what we love doing for the long-term.
So, why am I even jotting all these ideas down? A bunch of reasons: it re-affirms what I’m passionate about and helps me put a framework around where we are now. Next step is to keep a completely open mind as I get input from the team.
As I looked over my online marketing predictions from last year, what struck me was my tone of optimism in the face of doomsday articles swirling about for 2009. To some degree, 2009 has much to be optimistic about for online marketers. Finally, there is a broad agreement in organizations that the web is an important business and marketing medium, and a greater percentage of marketing dollars are going online (even though overall marketing budgets are flat or slightly down compared to 2008). On the flipside, online marketers are expected to do more with less resources than ever before.
While you may still have the title as Email Marketing Manager, you are likely expected to have some expertise and drive inbound marketing, marketing automation programs, coordinate integration with social media and potentially be the online community manager for your company, closely tie into your search engine marketing program, and all of this is on top of the strategy and implementation of your marketing plan for the year. It’s exhausting and the pressure is on – 2010 is about action and results – and the tension between marketing and sales is going to increase with the demand for quality leads that convert into real sales.
So, let’s cut to the chase and dig into what will happen in 2010. Here are my 11 Web + Email Marketing Predictions:
Lucky for me, and you, eROI shares in my adoration for the aforementioned things.
To commemorate the holiday season we wanted to say “Cheers in the Name of Frugality” to all of our clients, supporters and friends. Joyfully, the entire company is as narcissistic as I am and thought the perfect gift to you was pictures of us (my go-to gift outside my professional life).
Highlights included: beer showers in the kiddy-pool, “organized falling”, clothing removal and, of course, pet cameos. It was loads of fun and brought all of us together even more. This one will be hard to top.
Major props to the very talented Chris Masagatani who is our NYC Director and also an amazing video creator and producer. The video says it all, but I just want to reinforce how proud I am of Chris and Kavita for being one of our true bright spots this past year. eROI New York City has also done an awesome job staying connected to HQ in P’town. Check it out – the video makes you feel like you are in NYC – raw yet refined – is that possible?
VIV Blows It Out With Animated Gifs - We have all been jawing about the use of animated gifs in emails over the past 8 months and I love that we are starting to see them being used more and more when they make sense. Now not only to they really make an email work well, drive deeper engagement, and even make us [...]
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I am excited to join a great panel for an upcoming Software Association of Oregon event called 
