eROI Days Email Agency » Amazon.com http://eroidays.com Web Design + Email Marketing Agency, Email Design, eROI, eROI Days Blog, Email Marketing Strategy, Email Inbox Blog, email days, interactive agency culture, email marketing blog, Funny Email, viral marketing, Spam Archive Mon, 26 Jul 2010 17:36:44 +0000 http://wordpress.org/?v=abc en hourly 1 http://eroidays.com http://eroidays.com/wp-content/themes/eroidays/images/favicon.ico eROI Days Email Agency Amazon.com Screws Up on Dynamic Email Campaign http://eroidays.com/2006/04/02/amazoncom-screws-up-on-dynamic-email-campaign/ http://eroidays.com/2006/04/02/amazoncom-screws-up-on-dynamic-email-campaign/#comments Sun, 02 Apr 2006 19:03:48 +0000 Ryan Buchanan http://eroidays.mu.eroi.com/2006/04/02/amazoncom-screws-up-on-dynamic-email-campaign/ The grandaddy of all database marketers, Amazon.com sent out an email to a good portion of its database with the exact email below, exposing the whole dynamic placeholder verbiage and leaving email recipients utterly confused…

From: Amazon.com [mailto:promo-core@amazon.com]
Sent: Monday, April 03, 2006 10:30 AM
Subject: [placeholder for winning team] Wins the NCAA Tournament!

Congratulations, [placeholder for winning team]! As someone who has purchased sports-related products, we thought you should be the first to see our selection of NCAA championship products.

NCAA Championship Cap

Check out our championship hats, tees, and hooded sweatshirts in our NCAA Fan Shop.

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