President Bill Clinton addresses @inc500 conf thru video
5:42 AM Oct 1st via TweetDeck

Gary Hirshberg CEO – Stonyfield Yogurt

Should be good! RT @inc5000: Today’s 1st session is starting! Gary Hirshberg, the CE-YO from Stoneyfield at #inc500conferenece!

Stonyfield Yogurt is up to $360 million in sales now. Gary going to go over his philosophy on triple bottom line.
5:47 AM Oct 1st

Churchill quote “success is the ability to move from failure to failure with no loss of enthusiasm”
5:49 AM Oct 1st

If the rest of the world adopted USA energy and total consumption, we’d need 5 Earths to be able to handle it.
5:52 AM Oct 1st

67% of Americans are obese or overweight. Just like the environment, unintentional actions lead to disastrous effects.
5:56 AM Oct 1st

Stonyfield first 9 years to get to $4m revenue and barely unprofitable. Never got venture money. Grew with cradle to cradle thinking.
6:04 AM Oct 1st

9 carbon footprint teams – transportation, greenhouse gas emissions, sustainable packaging, etc
6:08 AM Oct 1st via TweetDeck

Real sustainability is about innovation not just Eco efficiency
6:11 AM Oct 1st

@inc5000 Gary hirshberg, stonyfield yogurt CEO. Cradle to cradle = no waste. Highly profitable, requires a little investment up front.
6:15 AM Oct 1st

Organic cows live twice as long as conventional cows. Whoda thunk that?
6:21 AM Oct 1st

The challenge: stonyfields gross margins are 10 percent less than competitors. Better net margins from less advertising.
6:25 AM Oct 1st

Stonyfield lids talk about their causes. Huge customer loyalty. Advocacy.
6:27 AM Oct 1st

Stonyfield is deeply engaged in PR and social media. This year- 4 billion media impressions.
Fri Oct 01 2010 06:33:56

Mollusks take calcium carbonate from their environment to make their homes. Humans will need to do this with carbon.
Fri Oct 01 2010 06:38:33

Kevin Surace CEO – Serious Materials

@inc5000 next speaker Kevin Surace of Serious Materials rethinking an industry retrofitting homes and building with Eco drywall
Fri Oct 01 2010 06:44:24

Kevin surace – Inc. Magazine entrepreneur of the year. Need to identify a big problem. For him: climate change.
Fri Oct 01 2010 06:51:34

Today- only 0.4% comes from wind and solar. Everything else is coal, oil, and others.
Fri Oct 01 2010 06:54:45

Ecorock tackles the problem that 40% of total world energy usage is in building energy inefficiancy.
Fri Oct 01 2010 06:57:33

QuietRock is 5x more than drywall but total installed cost was actually quite a bit less.
Fri Oct 01 2010 07:02:39

People advice- look at hiring people outside your industry who look at a problem differently. Take company to next level
Fri Oct 01 2010 07:04:37

Your customers will not go with you just because you are green. Got to save them money. Most important.
Fri Oct 01 2010 07:07:22

Serious Materials replaced out all windows on the Empire State building with high Rsquared value windows. 6500 windows, saves $28m.
Fri Oct 01 2010 07:09:53

Everyone says they are innovative, but to truly disrupt an industry is really really hard.
Fri Oct 01 2010 07:11:47

Apple is most well known example as a disruptor. iPod was 50th digital music player in the market, but did it uniquely.
Fri Oct 01 2010 07:13:44

Serious Materials CEO is PR genius by buying shutdown doors and windows manufacturing plants and partnering with unions. Moving fast.
7:27 AM Oct 1st

Tim Westergren Founder – Pandora

Pandora founder Tim Westergren speaking now @inc5000 conference. Very psyched to hear his story of going broke then $100m rev this year.
7:36 AM Oct 1st

By end of 2001, over 50 Pandora employees worked for free. It stayed that way for 2 years. Founder had $200k personal debt. Got $9m VC in 04
7:46 AM Oct 1st

Tried it as a subscription model, but people didn’t want to pay. Pandora now has 65 million users in US. 100k new users per day @inc5000
7:49 AM Oct 1st

@pandora – your founder talking now about responsiveness to real human listeners. Do u engage on Twitter?
7:55 AM Oct 1st

Washington dc political process nearly shut down pandora due to Internet levy on streaming music. 400k faxes to congress in 3 days. Saved.
8:04 AM Oct 1st

Radio is 85% of how people consume music. Biggest $ part of industry. Pandora makes money thru advertising. Cash flow positive, but not prof
8:10 AM Oct 1st

Pandora 90k artists. 70% independent. @inc5000
Fri Oct 01 2010 08:12:44

@inc5000 panel “inside the mind of an investor”. Only 500 actine VCs in country. As entrepreneur, still need to be selective
Fri Oct 01 2010 09:19:41

Danny Meyer – New York City restaurateur and CEO of the Union Square Hospitality Group

@inc5000 current speaker is Danny meyer of the famous NYC restaurant Gramercy Tavern
Fri Oct 01 2010 11:58:01

51% of your success is how you make customers feel. 49% is the technical delivery of your products and services. Hospitality is adapting to
Fri Oct 01 2010 12:19:48

Jean Chatzky – Author of “The Difference”

@inc5000 speaker now is Jean Chatzky, author of “the difference”. Anyone can prosper even in toughest times.
Fri Oct 01 2010 12:48:23

As an entrepreneur, Jean knows company owners think often about finances, but how structured are we in our thinking?
Fri Oct 01 2010 12:58:47

#inc500 Human nature in personal finance is to be over-confident about our future finances.
Fri Oct 01 2010 13:03:12

3 traits of financially secure people: Habitual savings, diversified investing, and …
Fri Oct 01 2010 13:11:34

Money doesn’t bring happiness. Statistically, happiness attracts money and success in all stages of life.
Fri Oct 01 2010 13:18:53

Saturday, Oct 2 – Day 2
#inc500 First session on virtualization and cloud computing is a bit of an infomercial for Dell.
Sat Oct 02 2010 06:11:29

RT @IncMagazine: “Giving entrepreneurs better access to capital would have been No. 1 way to get us out of the economic downturn.” S. Felice
Sat Oct 02 2010 06:12:54

Steve Felice word of advice is to not wait so long to get international experience. #inc5000
Sat Oct 02 2010 06:41:03

John Gerzema says the great recession could be the best thing for america. Underlying sense of optimism. #inc5000
Sat Oct 02 2010 06:43:31

Based on a huge study on American spending habits, there is a major shift from mindless to mindful purchases
Sat Oct 02 2010 06:44:51

Author of “Spendshift” says American consumers collectively saying “if you want to sell to me, you better have my back”.
Sat Oct 02 2010 06:46:51

Shift happened in 2005 from superficial stuff to authentic, craft-driven meaningful products. #inc5000
Sat Oct 02 2010 06:48:23

RT @IncEvents: Final Day @ Inc. 500 conference! Listen to @johngerzema talk about Decoding the New Consumer right now.
Sat Oct 02 2010 06:49:57

Trends since 2005 – fewer logos on new clothing, more volunteerism, retooling empowerment betterment, people becoming self-reliant.
Sat Oct 02 2010 06:52:38

Lots more Americans, even in Dallas, have backyard chickens. Fascinating that this defines a trend.
Sat Oct 02 2010 06:54:44

Time banks is a cool concept. You give time as a guitar teacher and I give back by doing yardwork. #inc5000
Sat Oct 02 2010 06:56:23

Spend Shift trend – badge of awesomeness – creativity but keeping it simple and frugal and Eco. Nimble, adaptable.
Sat Oct 02 2010 06:58:54

50% of mellenials don’t have a land line, bookrenter.com, neighborgoods.com. Use hulu.com and don’t pay for tv cable #inc5000
Sat Oct 02 2010 07:02:40

Recyclebank – works like frequent flyer miles for rewarding recycling. Trend towards uber-local support #inc5000
Sat Oct 02 2010 07:06:43

Simplicity example – Shoebox banking. Put all your personal financial statements in a shoebox and bank figures it all out for u #inc5000
Sat Oct 02 2010 07:08:52

We are moving from a credit to a debit society. The $ that we are spending today is really ours. More selective, mindful consumption.
Sat Oct 02 2010 07:13:34

America is an emerging market for values-led innovation. Future is bright. #inc5000
Sat Oct 02 2010 07:14:41

Hilarious zappos video about the “happiness bus” playing at #inc500conferenece. 3 month happy bus tour
Sat Oct 02 2010 08:54:06

I gotta check out the happy bus outside the Gaylord resort Hotel here #inc5000
Sat Oct 02 2010 08:57:55

Tony Hsieh CEO – Zappos

Tony Hsieh speaking now. Glad he is adapting his presentation from last year #inc5000. Happy bus coming to Portland in 6 weeks
Sat Oct 02 2010 09:02:27

RT @IncMagazine: “I sold LinkExchange because it wasn’t fun anymore…the company culture went down.” says Tony Hsieh @zapppos #inc5000
Sat Oct 02 2010 09:02:40

New zappos record for longest phone call. 7 1/2 hours. What if you need to go to bathroom? #inc5000
Sat Oct 02 2010 09:10:44

Zappos Call center people are trained to check pricing with 3 competitors and tell customer to go with less $ competitor product
Sat Oct 02 2010 09:13:04

Nice! RT @sandydlc: #zappos saved me for inc conference gala outfit. Ordered sandals Monday, arrived Tuesday, flight early Thursday #inc5000
Sat Oct 02 2010 09:16:02

Growing zappos brand over next few years – clothing, customer service, culture #inc5000
Sat Oct 02 2010 09:17:45

Two books in Zappos giving library – Good to Great, Tribal Leadership. Important findings #inc5000
Sat Oct 02 2010 09:20:37

Commitable core values – doing a google search on any 1 of 10 core values – zappos shows up #1. Unique. #inc5000
Sat Oct 02 2010 09:23:39

Luck is really about being open to opportunities. More perspective than fact #inc5000
Sat Oct 02 2010 09:25:29

Zappos has 1500 vendors that have total access to info in zappos extranet #inc5000
Sat Oct 02 2010 09:28:31

Great companies had really strong cultures and all had a higher purpose. Chase the vision, not the money #inc5000
Sat Oct 02 2010 09:33:27

Zappos took the high human touch approach, not high tech approach.
Sat Oct 02 2010 09:37:35

2009 timing of when zappos vision became broader to “delivering happiness”. #inc5000
Sat Oct 02 2010 09:38:48

What is your goal in life? Ultimately, it’s to be happy and fulfilled. #inc5000
Sat Oct 02 2010 09:49:42

Happiness framework – perceived control, perceived progress, vision #inc5000
Sat Oct 02 2010 09:51:37

To build enduring, great companies, you need profits, passion, purpose. #inc5000
Sat Oct 02 2010 09:55:46

Norm Brodsky #inc5000 talk on sales -listen to your customer, take responsibility, everybody sells
Sat Oct 02 2010 11:31:31

Learn from others. What you like. What you don’t like. Borrow others ideas and embellish them. #inc5000
Sat Oct 02 2010 11:33:46

Hire salespeople who want to stay with the company forever. Right attitude is everything. #inc5000
Sat Oct 02 2010 11:46:04

Norm Brodsky – some of the best suggestions come from employees. Put up a suggestion box and use it! #inc5000
Sat Oct 02 2010 11:54:02

The real question is “why are we doing this?” prioritize. Need to write down your life plan. Do that with your wife. #inc5000
Sat Oct 02 2010 12:06:18

Norm says you have 48 hours to put things you’ve learned into action or you won’t do it. #inc5000
Sat Oct 02 2010 12:12:58

Great black tie #inc5000 awards ceremony tonight!
Sat Oct 02 2010 17:02:43

Our ranking dropped from #15 to #36, even though we grew absolute revenue by an equal number. From a % perspective, it’s hard to maintain a high % of growth on a much larger number from ’05 to ’07.

The management team all attended the event and we were excited to be included in this prestigious group of companies.

But the optimist in me thinks maybe there is 5% validity to this award.

Should I be a skeptic or think it’s real. Please comment below to tell me your thoughts.

On May 22nd 2008, eROI took home the first everWebVisionary Award for Best Mashup, winning the award on the strength of our project with the Oregon Golf Association – Explore Oregon Golf,

Oregon Golf Association invited eROI to create a dynamic online web application that enables users to search for golf courses using criteria such as course type, location and rates, providing detailed information back to the user about each course. Details for each course may include ratings, scorecard information and each course’s policy and services. eROI then integrated the mapping capabilities of Google Maps into the site in order to provide users with search results that include maps and printable driving directions to each course.

eROI and OGA then took the site a step further by integrating an event calendar tool and club membership section, making all regional golf-related events and clubs easily searchable. This system required eROI to develop a custom database, managed through a password protected administration tool, to store all course, event, and club information. By empowering courses, clubs leaders and event organizers to keep accurate and relevant information readily available online, eROI achieved OGA’s goal of supporting Oregon tourism by creating a single Web destination for detailed golf course information and activities in the area.

In addition to the awards, the Webvisions Web Conference as a whole was a smashing event! Our web development team took advantage of the workshops, sessions, and guest speakers before coming back with an award in hand. Great job guys!

Oregon Golf Association invited eROI to create a dynamic online web application that enables users to search for golf courses using criteria such as course type, location and rates, providing detailed information back to the user about each course. Details for each course may include ratings, scorecard information and each course’s policy and services. eROI then integrated the mapping capabilities of Google Maps into the site in order to provide users with search results that include maps and printable driving directions to each course.

eROI and OGA then took the site a step further by integrating an event calendar tool and club membership section, making all regional golf-related events and clubs easily searchable. This system required eROI to develop a custom database, managed through a password protected administration tool, to store all course, event, and club information. By empowering courses, clubs leaders and event organizers to keep accurate and relevant information readily available online, eROI achieved OGA’s goal of supporting Oregon tourism by creating a single Web destination for detailed golf course information and activities in the area.

Winning one award would have been great, but 3 awards in 3 weeks was an amazing honor for the eROI / Wacom PowerofthePens.com campaign.

Being the winner of the first Email Experience Council award for an email marketing campaign was a huge honor for eROI this month. Voted on by eec members and held February 11th in San Diego, eROI and our client Wacom accepted the prestigious award for PowerOfThePens.com. We had some stiff competition with AOL, Genetech, and REI, but came out on top with the members all voting.

At the American Marketing Association – Oregon, eROI was honored with the AMA-MAX Award for Best Web Campaign. This is our second AMA-MAX award in two years for our work on client campaigns.

This campaign was the start of bigger things for Wacom, and a testing ground for development of an online community and the power of social media. eROI has already begun additional work, building off this strong start and will be releasing new work for the Wacom Community over the next 9 months.

PowerOfThePens.com was also the recipient of a Gold Medal for Best Promotional Blast – Direct Sale or Lead Gen Offer (Consumer) at MarketingSherpa’s Third Annual Email Marketing Summit, held on February 26th in Miami.

We heard it from Google before we heard it from MarketingSherpa. They can send us our award, but it would have been fun to be there to accept it. However, with the power blackout that hit Miami, maybe it was better to be in Portland working on new client email marketing campaigns.

Here are some more casual pics from the evening:

________________________________________
From: Ryan Buchanan [mailto:ryan@eroi.com]
Sent: Friday, February 22, 2008 7:15 AM
To: eROI team
Subject: Huge congrats to eROI for winning AMA MAX Award for Best Web Campaign (Wacom Power of the Pens)

The entire team,
We should be very proud of our accomplishments. When I’ve had one on one discussions with each of you last year, nearly everyone said that collectively you wanted to make your mark on the world through inspiring creative and we’re finally getting recognized for it. For the second time in a row (2 for 2), we won among all finalists the AMA Award for Marketing Excellence for Best Web Campaign for the Wacom Power of the Pens website which built a powerful community online where the target audience (designers) truly connected with one another in that community.

Needless to say, we celebrated heartily last night.

Great work to all,
RB

———————————————————————

Here are some fun videos of the evening:

And, the acceptance speech:

Here is the email that I sent to our employees yesterday. We are all riding a high this week because of our move into creative new space and now this huge honor that was rather unsuspecting and humbling:

———————————————————-
From: Ryan Buchanan
Sent: Thursday, December 06, 2007 5:34 PM
To: team
Subject: Wow – huge honor given to eROI today

Team,
At the Portland Business Journal award ceremony luncheon for the Oregon’s Most Admired Companies (voted by 2,000 CEOs from around the state), eROI was honored today in a pretty big way. There were 8 industry categories (Financial, Real Estate, Professional Services, Non-Profit, etc), and the 9th one was the “Across All Industries” category which is like the ‘Championship Series.’

I’m still pinching myself to see if it was real, but was on stage with the CEOs and a few company representatives of all 1,000-employee companies or bigger as the top 10 most admired companies in Oregon. We are the underdog and the little guys/gals, but we’re getting recognized on a huge scale by CEOs/companies around the state.

Here is the list:
1. Nike
2. Columbia Sportswear
3. Intel
4. Leatherman Tool Group
5. Precision Castparts
6. Umpqua Bank
7. OHSU
8. eROI, Inc.
Tied: NW Natural
10. A-dec, Inc.

We should all be incredibly proud as this is a MAJOR deal. Thank you for all the amazingly talented work and hard work you’ve put in this year and throughout your time at eROI. I truly think we can make our mark on the world if we keep on our current trajectory of amazing creative and innovation in everything we do.

Cheers,
Ryan

RYAN BUCHANAN | CEO
www.eROI.com | Inc. 500 Company
505 NW Couch, Suite 300, Portland, OR 97209
TEL 503.290.3199 FAX 503.228.4249

[become empowered]

We’ve Moved! Please see new address and direct line above!

eROI was chosen as 1 of 3 finalists for the OEN Company of the Year Award in the Working Capital category. This event celebrates Oregon entrepreneurs and businesses as if we were in Hollywood (which is a welcome change from the other 364 days of the year when we are in the trenches with very little recognition or pause for celebration). I was getting a little bit nervous as the time approached to lead up to the 3 finalists (eROI, AuctionPay, and Cayuse). On 3 huge video screens, videos of each of the 3 finalist CEOs played. The videos were shot 2 months prior and I was self-conscious watching the video from the audience (of 900 people), but fortunately the video editor chose the best of my rambling answers and focused on my primary point of truly listening one-on-one to my employees and transforming the process and the culture based on their input.

Many of the eROI employees at the table appreciated that I didn’t focus on sales or marketing success, but very candidly exposed a problem that became a strength. Here’s what a fellow business owner emailed me the following day:
“Hi Ryan,
Just a note to congratulate eROI on making the finalists for the OEN Awards! I enjoyed watching your interview video for the OEN Awards last week at the awards dinner… especially the part about asking each and every employee for direct feedback on how they were feeling. Very brave ;-)”

We didn’t win (AuctionPay was the deserving winner as they’ve built an amazingly scalable company), but eROI is doing a few things right to even be in the running.

Let’s break it down for all of the email and phone contact for information (and I’m missing at least 1/2 the steps and contact points below):
1. eROI submits 2003 and 2006 accrual revenue figures on the Inc. 500 website in April’07.
2. A few weeks later, we get confirmation that eROI could be considered for being an Inc. 500 honoree.
3. Sarah, an Inc. 500 journalists, emails and calls me to interview me and get the entrepreneurial backstory.
4. Sara, an Inc. 500 fact-checker, makes sure that my accountant and tax files and loads of other company and personal information is correct and complete.
5. I get Sarah and Sara mixed up in my head and continue to follow up on this “eROI: Startup Grows Up” potential story (that hasn’t come to fruition yet) with the wrong Sarah. Finally, Sarah and I chat and there is potential to run the story after the Inc. 500 magazine issue.
6. I’m strongly encouraged (multiple times) to take an in-depth CEO survey of my personal, business, and even political preferences, which proves to be one of the most interesting pieces in the Inc. 500 September ’07 issue.
7. Final fact-checking via phone done.
8. June 26th – I received official notification (via physical mail) that eROI will be in the Inc. 500. Elegant presentation of materials and an invite to the Inc. 500 Conference that happens in Chicago next week (9/6 – 9/9). I will be there.
9. More e-invites follow (almost on a daily basis) to the Inc. 500 conference.
10. I just received another survey request last night.

Next week will likely increase in messaging as a huge lead-up to the big event. I’ll keep you posted on what the conference is like. I’d imagine it’s going to be a memorable conference with keynotes like President Bill Clinton. Tune in to the blog for more coming soon…