Praise to the Barbarian Group
Thursday, March 1st, 2007Last night, I had the pleasure of meeting and listening to Rick Webb, co-founder of The Barbarian Group, speak on driving the whole viral marketing world forward. As the creators of Burger King’s “Subservient Chicken” and Milwaukee’s Best “Beer Canon” shown below, these guys continually prove that being original is the only game to play.
Rick’s prognostications of the top 4 trends for ’07 in the web marketing world:
1. Niche Social Networking
2. Games (adver-games)
3. Branded Utilities (widgets)
4. Entertainment (where video truly becomes interactive again rather than just YouTube)
