eROI Days Email Agency

When I first started writing for this blog, it was called “Email Days” and featured lots of examples of everyday emails, highlighting the importance of email in our every day lives, not just touting email marketing only.  So, I thought I’d go back to my roots a little bit and tell you about an email a friend sent me last night.  He is an avid cyclist and knows I like cycling as well, despite the fact that we both mainly commute to work by bike and don’t get to do long rides very often as our weekends are consumed with raising young kids and different kinds of activities then biking.  He sent a link to the video below, which is filmed in Portland, Oregon, and really captures the humor of two different types of cyclists – hipsters vs performance.  This is one of the funnier videos I’ve seen in a while and is very close to home, literally and figuratively.  Enjoy.

As I was biking in to work this morning along Waterfront Park (Willamette River and Mt. Hood views), I caught up with a colleague of mine who works at the PDC and we rode the rest of the way into work together.  It was one of those “Portland moments” where it would be unexpected anywhere else for a couple business guys who haven’t seen each other in 3 months connect on a morning commute into work.  Portland, like Amsterdam, has a biking culture, and with the right gear, it’s refreshing to bike rain or shine (although SUN is so so much better).  Here is the NY Times article my Dad (who lives in Washington DC) sent me as I arrived at my desk this morning:

“A LOT of good cyclists come out of Portland just because you can ride year-round,” said Bruce Rogers, an athletic-shoe designer visiting from his home in Hailey, Idaho. “I love coming back because I love the biking, no matter what time of year it is. More than fitness, it’s a fun outlet. As long as you have decent rainwear you can ride in any weather.”

Careering through streets on a bicycle in Portland, Ore., this time of year can be an easy weekend adventure that mixes showers, sunbursts, cafes and a robust bicycle culture. And equipped with a sturdy rain jacket, booties, fenders and a bike map (a waterproof version that folds to the size of a credit card is handy), visitors can enjoy the city the way locals do.

Check out the rest of the New York Times article here »