eROI Days Email Agency

Our team at eROI had a ton of fun updating and redesigning the Travel Oregon Blog.  This project took about 2 months to design, produce and make all other necessary updates.  After learning about the wants and needs during the initial meeting with the client, the designer, Elliot, and the rest of the team, knew exactly what they wanted to do to this blog.  Deciding to go with an overall rustic look and Oregon feel, Elliot incorporated a few things from the previously existing blog to keep the Travel Oregon personality while almost entirely re-inventing the site to really give the blog its own unique look (such things including a date stamp for entries and the borders around the search bar).

Website: http://blog.traveloregon.com/

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MarketingVox posted an awesome article on blog strategies. And considering my fellow blogger, Dylan Boyd, is kicking butt on solid blog traffic and RSS subscriptions in The Email Wars blog, (yes – I am a tad bit competitive), I need all the help I can get with generating more awareness for this blog to catch up to Dylan and other blogger friends. One of the biggest reasons for acquiring a loyal blog following is frequency – Dylan posts at least once a day, even when he’s on vacation (I’ll stick to two blog posts per week). Second most important is the relevancy of the blog posts to the theme of the blog (this blog tends to be a stream of conscience for me on email marketing and interactive agency culture, so there are often obscure blog posts here).

So here’s the MarketingVox article – check it out >>

How-To: 7 Tactics for Getting Online Readers to Stick

This article was written by CEO Nate Whitehill of Unique Blog Designs. It works best for those seeking to build brands through blogging, but is also adaptable to companies wishing to maximize their online content development.

Here are seven tried and tested methods to get visitors to become regular readers, be it through RSS subscriptions or simply by reading a good amount of posts. All of these methods, used in conjunction, tripled my RSS subscriber count in April.

A note on traffic.

“Steroid traffic” is a term I coined to mean quick surges of traffic that don’t necessarily average more than 1.1 pageviews per visitor. It has short-term benefits and the visitors rarely stick around.

In contrast, natural traffic — traffic from search engines or referrals — averages well over 2.0 pageviews per visitor and generally become repeat visitors. This piece focuses on generating natural traffic.

Click here to read the full article >>

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