Website: http://blog.traveloregon.com/

To accompany the visual layout and other details implemented within the design phase, the blog was intended to have more of a publication feel than an actual blog.  One specific way this was accomplished was by having only the most recent blog entry on the homepage.  In order to view the numerous other entries associated with the blog, the user can scroll down to the bottom of the homepage to a list of blog entries that have been submitted.  By having the entries laid out this way, the viewer has the opportunity to only focus on the most recent posting while still having the flexibility to view all others.

In order to retain all of the entries from the older, out-dated Travel Oregon blog, Charles, the project’s amazing Account Executive, along with Jill, the talented individual in charge of production, had to transfer all of the files from movable type onto WordPress.  This was a long task in that it took over 2 weeks to port over all of their files, but in the end, was worth doing in order to keep all past entries accessible for future reference/viewing on the blog.

All the content within this site is quite amazing.  Not only does this site contain blogs posted by users directly onto this site, but also utilizes RSS feeds to bring content in from numerous Travel Oregon Partners as well as all recent “Go See Oregon” tips. This allows more of a variety of content to be available for the user and to fit his/her needs whatever they may be Oregon related.

Overall, what resulted from all of the hard work put into this blog was a beautifully crafted layout, true to the Travel Oregon brand, that also pushes the boundaries in terms of functionality and usability for its users.  Charles, Elliot and Jill truly deserve two thumbs up for their ideas, determination and overall exceptional work on the Travel Oregon Blog.  Be sure to check it out!

So here’s the MarketingVox article – check it out >>

How-To: 7 Tactics for Getting Online Readers to Stick

This article was written by CEO Nate Whitehill of Unique Blog Designs. It works best for those seeking to build brands through blogging, but is also adaptable to companies wishing to maximize their online content development.

Here are seven tried and tested methods to get visitors to become regular readers, be it through RSS subscriptions or simply by reading a good amount of posts. All of these methods, used in conjunction, tripled my RSS subscriber count in April.

A note on traffic.

“Steroid traffic” is a term I coined to mean quick surges of traffic that don’t necessarily average more than 1.1 pageviews per visitor. It has short-term benefits and the visitors rarely stick around.

In contrast, natural traffic — traffic from search engines or referrals — averages well over 2.0 pageviews per visitor and generally become repeat visitors. This piece focuses on generating natural traffic.

Click here to read the full article >>

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