eROI Days Email Agency » Bose http://eroidays.com Web Design + Email Marketing Agency, Email Design, eROI, eROI Days Blog, Email Marketing Strategy, Email Inbox Blog, email days, interactive agency culture, email marketing blog, Funny Email, viral marketing, Spam Archive Fri, 04 Mar 2011 14:25:04 +0000 en hourly 1 http://wordpress.org/?v=abc http://eroidays.com http://eroidays.com/wp-content/themes/eroidays/images/favicon.ico eROI Days Email Agency Bose: Questionable Email Footer http://eroidays.com/2006/08/24/bose-questionable-email-footer/ http://eroidays.com/2006/08/24/bose-questionable-email-footer/#comments Fri, 25 Aug 2006 04:01:14 +0000 Ryan Buchanan http://eroidays.mu.eroi.com/2006/08/24/bose-questionable-email-footer/ While this email is beautiful and follows best practices in call to action; it definitely falls into our “Email Mistakes” category as it was moderately irrelevant to my 30 year old friend (whose 85 year-old only living grandmother could care less about electronic equipment) who received it AND the Bose email footer says:

bose-subscriber.gif

On design and call to action, the Bose email succeeds:

bose-email.jpg

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