eROI Days Email Agency

A recent study from DMA shows just how critical an element email is when it comes to successful direct marketing campaigns. While the study’s main focus is to show that the lines of direct marketing and brand marketing have blurred through multi-channel campaigns, the study’s statistics point to the predominance of email – and web in these campaigns. It is email’s ability to personalize and track and motivate with clear calls to action that makes it a key ingredient. By Integrating and coordinating across multiple channels, marketers can create cohesive brand messaging that can lead to powerful brand experiences.

How does email fit in? In a fully integrated campaign email is an element that can breathe “interactive life” into 2 dimensional print campaigns. Direct mail and print advertising should no longer be stand alone elements. Email and web can be coordinated with traditional marketing efforts to dynamically drive messaging. Even more, email opens the lines of communication with your audience allowing them to respond, participate and own your brand. This leads to a better understanding of your audience and your brand, which will improve messaging, targeting and personalization. Check out the study to see how email is influencing today’s best direct marketing tactics and principles.

If you haven’t seen this man speak, you are missing an opportunity to be inspired. Mohan is dynamic, bright, no-nonsense, and demands for all of us to take action and creative positive change in the world. At Portland’s InnoTech eMarketing Summit, Mohan talked about the ingredients for success in business, e-business, healthcare, and human nature on an individual level. In his current role as Chief Marketing Officer for $7.8 billion healthcare giant, the Regence Group, he has a surprising amount of passion (to be expected from a startup founder, not a healthcare juggernaut). Perhaps, it’s because he now has the platform to radically change the largest industry in the country and make it truly transparent.

Here are a few notes I took from his keynote speech this week:

Problem: We’ve become too oriented around Data Obesity but Knowledge Starved.

Solution: The key is at the core of the company’s philosophy, the concept, the mission, but ultimately it’s about the CAUSE!

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Panelists:
Jason McDonnell, Doritos
Chris Miller, Taco Bell
Todd Riley, GM Planworks
Ajuy Kaul, Lenovo
Chuck Sullivan, Oganic
Rex Briggs, Marketing Evolution

With so much noise of all of these brands coming online, its getting harder and harder to have a lasting brand impression online. Conversely, AdAge reported that branded search is far more prevalent than unbranded keywords which proves that consumers want to go to a trusted source and manage their expectations with getting to a website that they already know a little something about beforehand.

Examples of great online consumer experiences around strong brands:
MyCadillacStory.com
PatriotAdventure.com
BestBuy.com
http://fftf.Doritos.com/

Consumers are going online more than ever, but consumers still rely on magazines, TV, and traditional media for true brand connections. Their is huge opportunity for online branded experiences, but it is much more complex than traditional channels.

We worked with Kettle Foods (LOVE THE CHIPS) again to put together a great new Crave Club Site. Hats off to Kettle as they are great designers and to Maxwell PR for the direction. This is a great example of how you can build a community around a brand.

http://www.findanewflavor.com

 

I am Bold, Grown-up Cheese.

I’m a bold, big city person. Museums, theater, fine dining and cool shops… I can even appreciate performance art. I’ve got grown-up tastes but I’m not stuffy or stiff. I know how to have fun and I’m just as comfortable at a white linen-laid table as I am at the hot dog cart. I’ve got style. An individualist who isn’t afraid to show my true colors or to stand out in a crowd.

I got an email from Rebecca NoLastName. Rebecca – what the hell is your last name? You tell me that you are going to guarantee satisfaction on logo, special packages, and bulk orders. Please…what is your process of walking me through the brand identity process? I’m fascinated by your incredibly crappy email. What type of special packages? What am I bulk ordering. Rebecca – don’t play me like that. Just tell me your last name. Click to read Rebecca’s email to me:

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