eROI Days Email Agency

eROI’s newest case study, Wacom: Progression of an Online Community, has just been released.

This study takes you through the development of an online community of designers from testing to launch.

Below are the three main goals of an online community, we take you through how we met each of these goals with the Wacom Community.

1. Starting a relationship with your customers that can’t be duplicated by the competition, encouraging loyalty and providing value.

2. Maximizing customer interaction time with your brand, as well as building mindshare and influence.

3. Gathering an advanced level of CRM data informed by user interactions, preferences, interests, etc.

Read the whole case study »

Recently eROI launched the newly redesigned SpiritMountain.com and with it an exclusive case study.  The re-invention of Spirit Mountain Casino’s online presence made it possible to achieve the marketing, sales, and customer engagement goals of their organization.  With a more organized layout, new functional elements and fresh content, it kept visitors interested and connected. These improvements raised Coyote Club signups 31% while turning more SpiritMountain.com visitors into Spirit Mountain Casino guests.  Our team had a great time with this project and Spirit Mountain was psyched with the results.  Learn how we did it and see the drastic before and after in our new case study.

We just released a new case study and launched the below email to folks who have downloaded previous case studies, guides, and survey studies in our Resource Center. Check it out:

Email Design & Appealing Content Drives Subscriptions for The Smithsonian

Clean, targeted list? Check.

Excellent deliverability? Check.

Hot subject line? Check.

So why aren’t your email marketing campaigns performing like they should?

Our latest email marketing case study illustrates the effectiveness of appealing content and design in email marketing campaigns. Read how creative content offerings and precise brand presentation, combined with email marketing best practices, helped Smithsonian Magazine substantially increase both new & renewal subscriptions.

I had the honor and pleasure to present on Viral Marketing at Innotech Austin yesterday.

The presentation went smoothly. Janet Johnson with Marqui once again did a phenomenal job of co-presenting the unexpectedly viral case study surrounding the controversy of her own company paying bloggers. But, what really stood out from this “innovative technology” tradeshow was the excitement and knowledge from the attendees and companies around the e-marketing world. It was my first visit to Austin, and I was impressed with the culture, the music, the passion for technology and online marketing.

Several follow-up emails from Austin went above and beyond the typical “great to meet you” emails. Their emails probed for deeper insight on some specific e-marketing topics and truly engaged me in a two-way dialogue. Cheers to Austin.