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	<title>eROI Days Email Agency &#187; community site</title>
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		<title>eROI Wins AMA MAX Award for &#8220;Best Web Campaign&#8221; &#8211; Wacom Power of the Pens</title>
		<link>http://eroidays.com/2008/02/22/eroi-wins-ama-max-award-for-best-web-campaign-wacom-power-of-the-pens/</link>
		<comments>http://eroidays.com/2008/02/22/eroi-wins-ama-max-award-for-best-web-campaign-wacom-power-of-the-pens/#comments</comments>
		<pubDate>Fri, 22 Feb 2008 19:30:03 +0000</pubDate>
		<dc:creator>Ryan Buchanan</dc:creator>
				<category><![CDATA[Interactive Creative Awards]]></category>
		<category><![CDATA[eROI]]></category>
		<category><![CDATA[awards]]></category>
		<category><![CDATA[community site]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[interactive agency]]></category>
		<category><![CDATA[online marketing agency]]></category>
		<category><![CDATA[Power of the Pens]]></category>
		<category><![CDATA[Wacom]]></category>

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		<description><![CDATA[Here is the email I sent to the eROI team after our big win last night for the only category we submitted to &#8211; Best of Web.  This is the second award that we&#8217;ve won in collaboration with our client Wacom for a really powerful community site we built called &#8220;Power of the Pens.&#8221;
________________________________________
From: [...]]]></description>
			<content:encoded><![CDATA[<p>Here is the email I sent to the eROI team after our big win last night for the only category we submitted to &#8211; Best of Web.  This is the second award that we&#8217;ve won in collaboration with our client Wacom for a really powerful community site we built called &#8220;Power of the Pens.&#8221;</p>
<p>________________________________________<br />
From: Ryan Buchanan [mailto:ryan@eroi.com]<br />
Sent: Friday, February 22, 2008 7:15 AM<br />
To: eROI team<br />
Subject: Huge congrats to eROI for winning AMA MAX Award for Best Web Campaign (Wacom Power of the Pens)</p>
<p>The entire team,<br />
We should be very proud of our accomplishments.  When I&#8217;ve had one on one discussions with each of you last year, nearly everyone said that collectively you wanted to make your mark on the world through inspiring creative and we&#8217;re finally getting recognized for it.  For the second time in a row (2 for 2), we won among all finalists the AMA Award for Marketing Excellence for Best <a href="http://www.eroi.com/eroi-does-online-marketing/services/web-custom-development/">Web Campaign</a> for the Wacom Power of the Pens website which built a powerful community online where the target audience (designers) truly connected with one another in that community.</p>
<p>Needless to say, we celebrated heartily last night.</p>
<p>Great work to all,<br />
RB</p>
<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;</p>
<p>Here are some fun videos of the evening:</p>
<p><object classid="d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="355"><param name="wmode" value="transparent" /><param name="src" value="http://www.youtube.com/v/YGY0DHXT0K0&amp;rel=1" /><embed type="application/x-shockwave-flash" width="425" height="355" src="http://www.youtube.com/v/YGY0DHXT0K0&amp;rel=1" wmode="transparent"></embed></object></p>
<p>And, the acceptance speech:</p>
<p><object classid="d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="355"><param name="wmode" value="transparent" /><param name="src" value="http://www.youtube.com/v/I4nGdKOpppM&amp;rel=1" /><embed type="application/x-shockwave-flash" width="425" height="355" src="http://www.youtube.com/v/I4nGdKOpppM&amp;rel=1" wmode="transparent"></embed></object></p>
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		<title>Kettle Launches New Crave Club</title>
		<link>http://eroidays.com/2006/06/08/kettle-launches-new-crave-club/</link>
		<comments>http://eroidays.com/2006/06/08/kettle-launches-new-crave-club/#comments</comments>
		<pubDate>Thu, 08 Jun 2006 19:23:00 +0000</pubDate>
		<dc:creator>Ryan Buchanan</dc:creator>
				<category><![CDATA[Best of Email]]></category>
		<category><![CDATA[brand identity]]></category>
		<category><![CDATA[community site]]></category>
		<category><![CDATA[Crave Club]]></category>
		<category><![CDATA[eROI]]></category>
		<category><![CDATA[interactive agency]]></category>
		<category><![CDATA[Kettle Foods]]></category>
		<category><![CDATA[Maxwell PR]]></category>
		<category><![CDATA[online marketing agency]]></category>
		<category><![CDATA[Viral Marketing]]></category>

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		<description><![CDATA[We worked with Kettle Foods (LOVE THE CHIPS) again to put together a great new Crave Club Site. Hats off to Kettle as they are great designers and to Maxwell PR for the direction. This is a great example of how you can build a community around a brand.
http://www.findanewflavor.com
 
I am Bold, Grown-up Cheese.
I&#8217;m a bold, [...]]]></description>
			<content:encoded><![CDATA[<p>We worked with Kettle Foods (LOVE THE CHIPS) again to put together a great new Crave Club Site. Hats off to Kettle as they are great designers and to Maxwell PR for the direction. This is a great example of how you can build a community around a brand.</p>
<p>http://www.findanewflavor.com</p>
<div><a href="http://www.findanewflavor.com"><img src="http://www.kettlefoods.com/flavor/chips/New-York-Cheddar.png" border="0" alt="New York Cheddar" align="center" /></a> </p>
<p style="font-weight:bold">I am Bold, Grown-up Cheese.</p>
<p>I&#8217;m a bold, big city person. Museums, theater, fine dining and cool shops&#8230; I can even appreciate performance art. I&#8217;ve got grown-up tastes but I&#8217;m not stuffy or stiff. I know how to have fun and I&#8217;m just as comfortable at a white linen-laid table as I am at the hot dog cart. I&#8217;ve got style. An individualist who isn&#8217;t afraid to show my true colors or to stand out in a crowd.</p>
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