eROI Days Email Agency

Got some great ideas from the Breakthrough Innovation talk at SXSW. Instead of looking at incremental changes and feature bloat, look at game-changers (e.g. Wii, iPhone) by focusing on one thing you do really well – so well that you’d put it as the word or phrase on your super hero outfit. A phrase that does NOT work would be something like “Increased Productivity.” A lot of her points reinforced what I recently read in the book “Made to Stick” by Dan and Chip Heath. If you are in a product development cycle like we are here at eROI, this session was uber-relevant. Check out the video and my tweets below.

My tweets—-

#sxsw session on making breakthroughs – we often get into an arms race w/ competitors and hit a brick wall1:34 PM Mar 16th from TweetDeck

breakthroughs with ideas or performance – Kathy Sierra seems like she’s gonna be a rockin speaker #sxsw1:35 PM Mar 16th from TweetDeck

you need to help people kick ass to breakthrough the competition1:39 PM Mar 16th from TweetDeck

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