eROI Days Email Agency

This past Monday the entire Account Department attended Portland Advertising Federation’s AE Bootcamp. Some of the best of the best of Portland’s advertising executive world (Peter Levitan, Phil Reilly, Jerry Ketel, Rebecca Armstrong, and Paige McCarthy) were brought together to share their wisdom, experience, and expectations on what is required to reach “Total AEness.”  I thoroughly enjoyed each presentation and it was refreshing to have a PAF event topic that spoke directly to the accounts side of the agency.

In particular, I found Phil Reilly’s talk to be very interesting. He started off by posing the question, “how many of you have a difficult time dealing with your creatives?” There were many hands raised throughout the room but I was not surprised to see a that none of the ten eROI account executives had a hand in the air. I am proud to say this is something that we do not struggle with as an agency. This led me to ask the question “why?” (more…)

The Portland Creative Community took some bold steps with its launch of the Portland Ad Federation Rosey Awards website themed “Nothing Says I’m Better than you Like a Rosey.”  The messaging has an East Coast directness to it that takes many Portlanders by surprise in a city that fosters friendliness to strangers, foes, and friends.  However, I think it’s the perfect time for Portland to step up and talk with confidence about its creative talent here.  Yes, we’ve recently been discovered by the NY Times, Wall Street Journal, and other publications as the destination for hipsters (employed and unemployed) to hang out.  But, we aren’t getting much positive press for having the second highest unemployment in the country.  Now is the right time to shout from the roof-tops that Portland creative agencies do kick-ass work! Kudos to Anthill Marketing for the concept, design, and messaging in the site and entire Roseys this year!

2009 PAF Rosey Awards site

I’m not so sure this site would work in most other industries as it is definitely edgy, controversial, and provocative, but I think it’s a shot in the arm that Portland needs.  The true test is to see if agencies from other cities take notice.  Then, an interesting dialog will begin.

You’ll start to see this campaign promoted more on Twitter (I love the “Rosey Smack Feed” section of the ‘Win Tix’ part of the site), Facebook, and other blogs in the upcoming months.  I’ve got to sign off from this blog post to think of some good Smack Talk myself – submit your own here >>