eROI Days Email Agency

Former Crispin Porter + Bogusky execs just wrote a book called “Punk Marketing.” To be honest, I’m intrigued enough to buy it on Amazon and learn something from them, but it’s a tall order to out-punk an industry full of us punks in the marketing and advertising industry.

Here’s the article that got me interested:
“Rebels with a Marketing Cause”

The authors of the new book Punk Marketing talk about the emergence of advertising that rejects tradition and embraces edgy attitude

by Reena Jana

Punk-rock impresario and Sex Pistols producer Malcolm McLaren once said, “Punk was just a way to sell trousers.” The quote appears, appropriately, in a new book, Punk Marketing, by Richard Laermer, chief executive of public-relations firm RLM PR, and Mark Simmons, a marketing consultant and former executive at hot ad agency Crispin Porter + Bogusky.

The duo defines punk as “an attitude of rebellion against tradition” and the genre of punk marketing as “a new form of marketing that rejects the status quo and recognizes the shift in power from corporations to consumers.” They apply the term to any type of ad or marketing campaign that defies traditional tactics–think consumer-generated ads that spread via YouTube or guerrilla-marketing stunts such as the Cartoon Network’s controversial electronic displays that were mistaken for bombs by Boston residents last month (See BusinessWeek.com, 02/09/2007, “Guerrilla Marketing Gone Wild”). The book, which is perhaps not as rebellious as the snappy title suggests, is best seen as a neatly organized time capsule of late-2000s marketing and ad strategies.”

(more…)