eROI Days Email Agency

After 12 months of surveying customers, rewriting millions of lines of code and testing a new user interface we are happy to announce our latest version of emailROI is going to be released to ALL emailROI customers currenlty using the email marketing platform.

The new system will was built as an upgrade to the already amazing functionality of the emailROI platform and will allow customers and agencies even greater control over the system. New XML API and CSS abilities will permit clients to create a system that is perfect for their needs.

Also introduced is a new RSS to Email system, as we had email to RSS in Dec 04. This new system allows you to set up automatic email campaigns using the RSS feeds you have produced from your site, blog or other source. It automatically wraps the RSS feed (and segments number of articles, day, time and frequency as you choose) into your brand template and sends it out through the emailROI platform. It was orginally built in mind for news and publishing clients, but has uses in consumer (think product feeds) as well as B to B product, events and news updates on a daily, weekly, monthly or date of the month based format.

The greatest of all new functions (IMHO) is the ability to completely rewrap the entire UI for agencies or companies to allow them to have a completely customized email marketing platform that allows them to level the playing feild against all other ESP and agency competion.

Learn More about eROI and emailROI

by Dylan Boyd, eROI

We created a test email blast to see what the limitations of HotMail and GMail are in terms of CSS. We know that many email clients limit the use of CSS, but it in some cases it is possible to use it. If you are familair with your audience, you may look to segment lists by ISP and email client to maximize delivery. This is a real limited analysis, but we found out some guidelines that should help us in the future.

Specifically, here’s what we found:

GMAIL

Ignores all styles in “” “” tags. It doesn’t matter if they are in the “” or in the “”
Does render inline styles, with the exception of:
a. Background Images
b. Specific Heights
Doesn’t display ANY images by default. It needs to be activated by the reader to “include external images”.
Make sure that you use complete alt tags to illustrate the images with text placeholders.
Be careful as to the extent of the words you use as your competitors can
server Adwords alongside your email based on the keyword index.
When displaying external images, it does render traditional background images correctly, for example: ”

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