Posts Tagged ‘database marketing’


Amazon.com Screws Up on Dynamic Email Campaign

Sunday, April 2nd, 2006

The grandaddy of all database marketers, Amazon.com sent out an email to a good portion of its database with the exact email below, exposing the whole dynamic placeholder verbiage and leaving email recipients utterly confused…

From: Amazon.com [mailto:promo-core@amazon.com]
Sent: Monday, April 03, 2006 10:30 AM
Subject: [placeholder for winning team] Wins the NCAA Tournament!

Congratulations, [placeholder for winning team]! As someone who has purchased sports-related products, we thought you should be the first to see our selection of NCAA championship products.

NCAA Championship Cap

Check out our championship hats, tees, and hooded sweatshirts in our NCAA Fan Shop.

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