eROI Days Email Agency » Deliverability http://eroidays.com Web Design + Email Marketing Agency, Email Design, eROI, eROI Days Blog, Email Marketing Strategy, Email Inbox Blog, email days, interactive agency culture, email marketing blog, Funny Email, viral marketing, Spam Archive Fri, 04 Mar 2011 14:25:04 +0000 en hourly 1 http://wordpress.org/?v=abc http://eroidays.com http://eroidays.com/wp-content/themes/eroidays/images/favicon.ico eROI Days Email Agency eROI’s Email Testing Guide http://eroidays.com/2009/09/11/erois-email-testing-guide/ http://eroidays.com/2009/09/11/erois-email-testing-guide/#comments Fri, 11 Sep 2009 16:00:57 +0000 Ryan Buchanan http://eroidays.com/?p=2125 Something that we preach at eROI is to TEST TEST TEST.  We believe that testing should be an integral part of every email marketing campaign.  Our latest free guide gives you instructions on how to test, what to test and how to measure success.  We have given advice on what metrics you should be wary of and which ones are more solid, for example, your read rate may be leading you on.  Basically, what we are trying to get across is that testing helps to take out the guess work.  This is a great resource for anyone getting ready for, or in the process of, an email marketing campaign.

“Even with all the numbers and ideas that fly around during the process, testing can be fun! Not just because it eliminates guesswork and settles arguments, but because of the surprises waiting around every corner. This bevy of information and direction is what proves the value of testing again and again.”

testing_guide_flat

DOWNLOAD THE FREE GUIDE »

]]> http://eroidays.com/2009/09/11/erois-email-testing-guide/feed/ 0 Email Design Case Study: Smithsonian Magazine http://eroidays.com/2009/01/28/eroi-email-design-case-study-smithsonian-magazine/ http://eroidays.com/2009/01/28/eroi-email-design-case-study-smithsonian-magazine/#comments Thu, 29 Jan 2009 05:00:06 +0000 Ryan Buchanan http://eroidays.com/?p=1384 We just released a new case study and launched the below email to folks who have downloaded previous case studies, guides, and survey studies in our Resource Center. Check it out:

Email Design & Appealing Content Drives Subscriptions for The Smithsonian

Clean, targeted list? Check.

Excellent deliverability? Check.

Hot subject line? Check.

So why aren’t your email marketing campaigns performing like they should?

Our latest email marketing case study illustrates the effectiveness of appealing content and design in email marketing campaigns. Read how creative content offerings and precise brand presentation, combined with email marketing best practices, helped Smithsonian Magazine substantially increase both new & renewal subscriptions.

]]> http://eroidays.com/2009/01/28/eroi-email-design-case-study-smithsonian-magazine/feed/ 0