eROI Days Email Agency » design http://eroidays.com Web Design + Email Marketing Agency, Email Design, eROI, eROI Days Blog, Email Marketing Strategy, Email Inbox Blog, email days, interactive agency culture, email marketing blog, Funny Email, viral marketing, Spam Archive Mon, 26 Jul 2010 17:36:44 +0000 http://wordpress.org/?v=abc en hourly 1 http://eroidays.com http://eroidays.com/wp-content/themes/eroidays/images/favicon.ico eROI Days Email Agency Ziba Founder, Sohrab Vossoughi, Inspires in Portland http://eroidays.com/2009/05/06/ziba-founder-sohrab-vossoughi-inspires-in-portland/ http://eroidays.com/2009/05/06/ziba-founder-sohrab-vossoughi-inspires-in-portland/#comments Wed, 06 May 2009 17:28:46 +0000 Ryan Buchanan http://eroidays.com/?p=1468 Here is my twitter stream from this morning’s Portland Business Journal Power Breakfast event where Ziba Founder, Sohrab Vossoughi, inspired me from a creative and entrepreneurial standpoint.  Sorry for the upside down notes, but you’ve got to start at the bottom and read up:

  1. Craft culture is mostly anti-Big which is why #portland has few fortune 500 companies here about 1 hour ago from TwitterBerry

  2. Sohrab – branding portland – it has a craft culture. About the work, unpretentious, very real, natural about 1 hour ago from TwitterBerry

  3. Tribal love – costco – amazing brand. costco members and employees love that brand. Costco does not care about wall st, but main st about 2 hours ago from TwitterBerry

  4. Starbucks is trying to capture its dna that is there but they’ve lost their way. Now, more about efficiency and profit, not the experience about 2 hours ago from TwitterBerry

  5. You need to create love with your consumers. All touchpoints need to fully connect with specific target market about 2 hours ago from TwitterBerry

  6. Ziba has evolved from product design company to customer experience firm about 2 hours ago from TwitterBerry

  7. Sohrab – design thinking is all about making the complex clear about 2 hours ago from TwitterBerry

  8. For agencies – the cultural ingredient mix that is the special sauce. Cultural context of ziba often takes 18 months on average. about 2 hours ago from TwitterBerry

  9. Designing consumer experiences – meaningful to consumer, strategic to the brand about 2 hours ago from TwitterBerry

  10. Ziba other offices are san diego, tokyo, shanghai – I did not know they are so global about 2 hours ago from TwitterBerry

  11. What breaks did you get? Sohrab – “you make your own luck” about 2 hours ago from TwitterBerry

  12. 25 year anniversary for ziba this year about 2 hours ago from TwitterBerry

  13. Sohrab started ziba because of an entrepreneur named sam bosh who gave sohrab royalties for designing a new atm machine about 2 hours ago from TwitterBerry

  14. Sohrab, right before college graduation, fell in love with industrial design – a mix of engineering and art about 2 hours ago from TwitterBerry

  15. At portland biz journal breakfast with sohrab @ziba – he started feeling the downturn in dec 07, but since feb 09 lots of new small projects about 2 hours ago from TwitterBerry
]]> http://eroidays.com/2009/05/06/ziba-founder-sohrab-vossoughi-inspires-in-portland/feed/ 1 Email Design Case Study: Smithsonian Magazine http://eroidays.com/2009/01/28/eroi-email-design-case-study-smithsonian-magazine/ http://eroidays.com/2009/01/28/eroi-email-design-case-study-smithsonian-magazine/#comments Thu, 29 Jan 2009 05:00:06 +0000 Ryan Buchanan http://eroidays.com/?p=1384 We just released a new case study and launched the below email to folks who have downloaded previous case studies, guides, and survey studies in our Resource Center. Check it out:

Email Design & Appealing Content Drives Subscriptions for The Smithsonian

Clean, targeted list? Check.

Excellent deliverability? Check.

Hot subject line? Check.

So why aren’t your email marketing campaigns performing like they should?

Our latest email marketing case study illustrates the effectiveness of appealing content and design in email marketing campaigns. Read how creative content offerings and precise brand presentation, combined with email marketing best practices, helped Smithsonian Magazine substantially increase both new & renewal subscriptions.

]]> http://eroidays.com/2009/01/28/eroi-email-design-case-study-smithsonian-magazine/feed/ 0 Once it goes pop-up http://eroidays.com/2007/10/10/once-it-goes-pop-up/ http://eroidays.com/2007/10/10/once-it-goes-pop-up/#comments Wed, 10 Oct 2007 17:02:04 +0000 Ryan Buchanan http://eroidays.mu.eroi.com/2007/10/10/once-it-goes-pop-up/ What’s more annoying than pop ups…the ever present intrusion to content? Yes, Orbitz, your games are fun and excluded from this conversation, but to the rest of you, go away.

So what can be taken away from these daily digital intrusions? How about some design mishaps. Surely once a design technique has worked its way into a pop up, it must be time to move on. Remember that jittery windows pop up. God that pissed me off.

Here’s a look at my most recent pop up encounter. Web 2.0 (shiverrrrr) in a nut shell. I’ve circled all the over used elements, but in case it’s not clear, here are the bullets:

marked up web 2.0 pop-up found on lovemyflash.com

• reflected graphic
• Beta button
• swirly stuff
• wings
• gradation
• repeated graphic background
• overly large call to action fake gloss jelly rounded corner button thing

Now, some of these elements work by themselves (or maybe I’ve just been told that by clients so many times that I believe it) but all together… look out! I use all these elements all the time, but my point is, whenever design starts to look like pop ups, maybe it’s time to take a deep breath, and hit the drawing board.

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