How does email fit in? In a fully integrated campaign email is an element that can breathe “interactive life” into 2 dimensional print campaigns. Direct mail and print advertising should no longer be stand alone elements. Email and web can be coordinated with traditional marketing efforts to dynamically drive messaging. Even more, email opens the lines of communication with your audience allowing them to respond, participate and own your brand. This leads to a better understanding of your audience and your brand, which will improve messaging, targeting and personalization. Check out the study to see how email is influencing today’s best direct marketing tactics and principles.