eROI Days Email Agency » direct marketing http://eroidays.com Web Design + Email Marketing Agency, Email Design, eROI, eROI Days Blog, Email Marketing Strategy, Email Inbox Blog, email days, interactive agency culture, email marketing blog, Funny Email, viral marketing, Spam Archive Fri, 04 Mar 2011 14:25:04 +0000 en hourly 1 http://wordpress.org/?v=abc http://eroidays.com http://eroidays.com/wp-content/themes/eroidays/images/favicon.ico eROI Days Email Agency How E-mail Became a Direct-Marketing Rock Star in Recession http://eroidays.com/2009/05/12/how-e-mail-became-a-direct-marketing-rock-star-in-recession/ http://eroidays.com/2009/05/12/how-e-mail-became-a-direct-marketing-rock-star-in-recession/#comments Tue, 12 May 2009 21:11:13 +0000 Hannah http://eroidays.com/?p=1538 Many companies have treated email as the “red-headed stepchild” of the online world, but as money gets tight and targeting become more important, “rock star” becomes a more appropriate term for the direct marketing technique.  Natalie Zmuda’s article, How E-mail Became a Direct-Marketing Rock Star in Recession, shows that not only are businesses talking about beefing up their email, they’re actually allocating a budget for it.  Because of the relatively low cost of using this form of marketing during a recession, email has been looked upon with new eyes.  While other forms of marketing have flourished in the past, the interactive nature and sustainability of email has proven most effective.  One of the most important aspects of a strategic email campaign is that it is trackable.  In Zmuda’s article, Zappos.com mentions that segmentation will be a big part of their strategy moving forward.  By looking at the data from their previous “mass mailing” technique they can start to identify what to send and to whom to send it to.  A case study recently done by eROI lays out the importance of this and using the full potential of the data that is driven from email campaigns.  Below is an excerpt from the Advertising Age article.

E-mail has emerged as a recession darling, as retailers look to proven programs that are cost-effective and results-oriented. That’s led to increasing investment in technologies that better target customers and serve up more enticing messages.

“The economy has energized this channel,” said Ryan Deutsch, VP-strategic services and market development at StrongMail. “It’s become the rock star of direct marketing in a lot of these retail organizations because it’s the most cost-effective and most trackable.”

Read the entire article »

]]> http://eroidays.com/2009/05/12/how-e-mail-became-a-direct-marketing-rock-star-in-recession/feed/ 0 Stop asking for money, just once http://eroidays.com/2008/08/31/stop-asking-for-money-just-once/ http://eroidays.com/2008/08/31/stop-asking-for-money-just-once/#comments Sun, 31 Aug 2008 20:41:42 +0000 Ryan Buchanan http://eroidays.com/?p=1252 Email is a direct marketing medium, and I appreciate this directness.  I advise clients to be direct with a clear call to action.  But everyday and sometimes 3 times a day can be too much.  Yes, I am talking about an email program that I have praised and defended – Barack Obama’s email marketing program.  McCain doesn’t know how to use email, and last week, Barack was using email far too much.

The following email was the twelth I received for the week yesterday and I just want to tell the Obama posse (Barack, Michelle, Joe, and the local Barack campaign manager) to stop asking me for money in at least one of these uber-frequent emails.  A recent email example with subject line “Deadline: Tomorrow”:

 

 Obama for America

 

 Ryan –Over the last week this race has been transformed.Barack named Joe Biden as his running mate, and they accepted the Democratic nomination at our historic open convention in Denver.Our team is complete, and our movement is growing rapidly. But now we are facing our first major challenge together.

The August financial reporting deadline is tomorrow at midnight, and we have an opportunity to show that a campaign funded by ordinary people can go toe-to-toe with the Washington lobbyists and special interests lined up behind John McCain and the Republican Party.

Make a donation of $50 or more before midnight tomorrow, and you’ll receive a first edition Obama-Biden supporter kit.

First edition Obama-Biden starter pack

Or you can make a donation of $30 or more and receive an Obama-Biden T-shirt:

https://donate.barackobama.com/08shirt

Thanks,

Obama for America

P.S. — The deadline is midnight Sunday, August 31st. Make your online donation now:

https://donate.barackobama.com/08collection

Donate
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