eROI Days Email Agency

DJ Waldow, Director of Best Practices and Deliverability at Bronto, spoke at OMS about the perfect email in a recession.  Read my tweets from DJ’s presentation:

• @djwaldow starts his #oms presentation with his twitter police mug shot

• Recession proof email marketing – adage did article on same topic

• Relevancy is key. Batch and blast. Spray and pray.

• Forrester said in 2008 that email marketers – only 15% – concerned about recession

• Send timely, targeted, relevant emails to subscribers who ask for them

• Perfect email is like the perfect meal. Timely. Relevant. Engaging.

• @djwaldow – good example of sierra trading post email – but do they consciously make their email design less polished compared to rei

• @djwaldow shares @returnpath email campaign example of doing all elements of email right – subject, call to action, reminders