http://eroidays.com Web Design + Email Marketing Agency, Email Design, eROI, eROI Days Blog, Email Marketing Strategy, Email Inbox Blog, email days, interactive agency culture, email marketing blog, Funny Email, viral marketing, Spam Archive Fri, 04 Mar 2011 14:25:04 +0000 en hourly 1 http://wordpress.org/?v=abc http://eroidays.com http://eroidays.com/wp-content/themes/eroidays/images/favicon.ico http://eroidays.com/2009/05/15/dj-waldow-talks-about-the-perfect-email/ http://eroidays.com/2009/05/15/dj-waldow-talks-about-the-perfect-email/#comments Fri, 15 May 2009 13:30:30 +0000 Ryan Buchanan http://eroidays.com/?p=1579 DJ Waldow, Director of Best Practices and Deliverability at Bronto, spoke at OMS about the perfect email in a recession.  Read my tweets from DJ’s presentation:

• @djwaldow starts his #oms presentation with his twitter police mug shot

• Recession proof email marketing – adage did article on same topic

• Relevancy is key. Batch and blast. Spray and pray.

• Forrester said in 2008 that email marketers – only 15% – concerned about recession

• Send timely, targeted, relevant emails to subscribers who ask for them

• Perfect email is like the perfect meal. Timely. Relevant. Engaging.

• @djwaldow – good example of sierra trading post email – but do they consciously make their email design less polished compared to rei

• @djwaldow shares @returnpath email campaign example of doing all elements of email right – subject, call to action, reminders

]]> http://eroidays.com/2009/05/15/dj-waldow-talks-about-the-perfect-email/feed/ 2