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Seven Planet is a viable, for-profit business with a do-good cause of building the brand to save the planet. The company has a vision of becoming the world’s first chain of green general stores with the backbone of its sales happening through its world-class website. Work on the site initially began on 7/7/2007 by several friends looking to produce a sustainable business. Similar to a Co-operative, the company is all about giving back to the community and for all who help Seven Planet further its cause. One entirely unique piece of its model is that it gives HALF of all profits to its constituents – Advisors, Store General Managers, Local Suppliers, Global Suppliers, and Patrons.

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Everyone has been referring to today as Black Friday, the first day that many retailers get into the black all year due to the increased buying for the holiday season.  Today was especially critical, given the economic conditions, and for consumers, all the amazing SALES that are happening.  But, for a growing trend of companies, today could be named GREEN FRIDAY as retailers, like eROI client, Seven Planet, are trying to educate people on mindful commerce of buying goods that are good for the planet as well as bringing in a little green money to sustain their business model.

Today was the first day of the soft launch of this green general store. eROI designed and produced this dynamic, search-engine-friendly, e-commerce site, so please check out the site (www.sevenplanet.com) and check back in to this blog for a more in-depth, behind-the-scenes look at what went into the thought process for the business model, website strategy, design, and development.

E-commerce site: http://www.sevenplanet.com