eROI Days Email Agency » EA http://eroidays.com Web Design + Email Marketing Agency, Email Design, eROI, eROI Days Blog, Email Marketing Strategy, Email Inbox Blog, email days, interactive agency culture, email marketing blog, Funny Email, viral marketing, Spam Archive Fri, 04 Mar 2011 14:25:04 +0000 en hourly 1 http://wordpress.org/?v=abc http://eroidays.com http://eroidays.com/wp-content/themes/eroidays/images/favicon.ico eROI Days Email Agency Colors Impact on Emails http://eroidays.com/2006/03/13/colors-impact-on-emails/ http://eroidays.com/2006/03/13/colors-impact-on-emails/#comments Mon, 13 Mar 2006 15:00:03 +0000 Ryan Buchanan http://eroidays.mu.eroi.com/2006/03/13/colors-impact-on-emails/ On the same rant of the color in email, EA did a good job this time whether they knew it or not. Most the emails have a black background that they send, but with the release of the new game BLACK, the color black reinforces the game title.

I would love to see some more impact on colors in email testing. Everyone focuses on Subject lines, images, size, time of day, frequency etc (which are all important)… but what about colors. They do have a real impact on the experience that people place with a message. White (fast and clean), Red (Important), Green (New or Expensive), Black (exclusive).

Let me know what colors work well for you this next month. Look one more time at the inbox and see if Colors happen to change your penchant for a click.

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]]> http://eroidays.com/2006/03/13/colors-impact-on-emails/feed/ 0 EA Should Know that Video Is NOT for Email http://eroidays.com/2006/03/09/ea-should-know-that-video-is-not-for-email/ http://eroidays.com/2006/03/09/ea-should-know-that-video-is-not-for-email/#comments Thu, 09 Mar 2006 17:48:49 +0000 Ryan Buchanan http://eroidays.mu.eroi.com/2006/03/09/ea-should-know-that-video-is-not-for-email/ I have to throw this one into the Worst of Email category today as I can never understand why people try to place video in an email. It just does not work. In recent tests only 4 out of 45 email clients will play or at least render the image. If you MUST add a video to your email try either a rotating image or a static image to get me to see it. (Which of course you can in a web browser after the jump).

Remember that we ALL LOVE video now that we have the bandwidth, but there are still some contraints.

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