As an entrepreneur, we have 3 paths in light recession fears touted by every media channel:
1. React to the fear, be conservative, and cut back on costs.
2. Keep doing the same thing and grow your company steadily.
3. Double down, take a risk, and reinvest heavily in your company to take it to the next level. High risk in the hopes of high growth and high return.

Being Naive Is The Answer
This is when being naive is a virtue. To start a high-growth company in a new industry like technology, you have to have an element of naiveté (also known as stupidity) for building something from scratch that is far more difficult than you ever imagined. Everyone doubts you, and that doubt makes you question your decision, but you do what it takes to get your new company off the ground and feed your family and indirectly your employees families.

The next test: talk of a recession. If all entrepreneurs reacted conservatively to this talk, it would drive our economy into a depression, let alone recession, and unemployment would be at an all-time high. However, my choice is #3 – to invest in our people, in growth and new employees, and in our products.

We’re hiring (9 open positions)! Learn more about how you can join the eROI team, build a great company, and avoid this recession and future recessions >>