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	<title>eROI Days Email Agency &#187; effective email</title>
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		<title>Proof that Many of Us Like Receiving Emails</title>
		<link>http://eroidays.com/2009/02/24/proof-that-many-of-us-like-receiving-emails/</link>
		<comments>http://eroidays.com/2009/02/24/proof-that-many-of-us-like-receiving-emails/#comments</comments>
		<pubDate>Tue, 24 Feb 2009 15:44:22 +0000</pubDate>
		<dc:creator>Ryan Buchanan</dc:creator>
				<category><![CDATA[Email Delivery Studies]]></category>
		<category><![CDATA[Email Studies]]></category>
		<category><![CDATA[Every Day Email]]></category>
		<category><![CDATA[Marketing Studies]]></category>
		<category><![CDATA[effective email]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[email perceptions]]></category>
		<category><![CDATA[eMarketer]]></category>

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		<description><![CDATA[According to a new study published today by eMarketer, &#8220;57% of consumers had a more positive impression of companies they had purchased from when they received e-mail from them—and 40% said such e-mail made a future purchase from the company more likely.&#8221; Read the full eMarketer article here on some surprising take-aways on the effectiveness [...]]]></description>
			<content:encoded><![CDATA[<p>According to a new study published today by <a href="http://www.emarketer.com/Article.aspx?id=1006932">eMarketer</a>, <span class="grey_text2">&#8220;57% of consumers had a more positive impression of companies they had purchased from when they received e-mail from them—<em>and</em> 40% said such e-mail made a future purchase from the company more likely.&#8221; </span></p>
<p><img src="http://www.emarketer.com/images/chart_gifs/101001-102000/101835.gif" alt="" width="324" height="362" /></p>
<p><a href="http://www.emarketer.com/Article.aspx?id=1006932">Read the full eMarketer article here on some surprising take-aways on the effectiveness of email marketing &gt;&gt;</a></p>
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