When you are sick, you want to commiserate with other sick people who have your same symptoms and you want a quick fix – pills or the most powerful cough syrup on the planet.

I did a search on “nasty cough” and got to some online communities that allowed me connect to other sick people with my issues. However, I didn’t get a single relevant email from any of the medicine brands where I visited those sites and signed up for those newsletters. Maybe I should have just updated my profile on WebMD – I have always been impressed with the content and relevancy of their email program.