Posts Tagged ‘email footer’

Bose: Questionable Email Footer

Thursday, August 24th, 2006

While this email is beautiful and follows best practices in call to action; it definitely falls into our “Email Mistakes” category as it was moderately irrelevant to my 30 year old friend (whose 85 year-old only living grandmother could care less about electronic equipment) who received it AND the Bose email footer says:

bose-subscriber.gif

On design and call to action, the Bose email succeeds:

bose-email.jpg