eROI Days Email Agency

Email is a direct marketing medium, and I appreciate this directness.  I advise clients to be direct with a clear call to action.  But everyday and sometimes 3 times a day can be too much.  Yes, I am talking about an email program that I have praised and defended – Barack Obama’s email marketing program.  McCain doesn’t know how to use email, and last week, Barack was using email far too much.

The following email was the twelth I received for the week yesterday and I just want to tell the Obama posse (Barack, Michelle, Joe, and the local Barack campaign manager) to stop asking me for money in at least one of these uber-frequent emails.  A recent email example with subject line “Deadline: Tomorrow”:

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I am going to vote for this campaign as a good one. I state this as a shopper they are giving me some values and ideas (alas just enough) to help me to get in and find those gifts for the kids. The fact that they are counting down, I know how many are left in my inbox due to the fact that they state the Day in the Subject line and the creative. It allows me to mentally keep the count down running and know that EVERY day is a HUGE frequency rate, but I am assured it will end soon and I can see it as a helper rather than a hinderance.

What are your thoughts on email frequency? When it is enough and when is it too much?

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