eROI Days Email Agency » email frequency http://eroidays.com Web Design + Email Marketing Agency, Email Design, eROI, eROI Days Blog, Email Marketing Strategy, Email Inbox Blog, email days, interactive agency culture, email marketing blog, Funny Email, viral marketing, Spam Archive Mon, 26 Jul 2010 17:36:44 +0000 http://wordpress.org/?v=abc en hourly 1 http://eroidays.com http://eroidays.com/wp-content/themes/eroidays/images/favicon.ico eROI Days Email Agency Stop asking for money, just once http://eroidays.com/2008/08/31/stop-asking-for-money-just-once/ http://eroidays.com/2008/08/31/stop-asking-for-money-just-once/#comments Sun, 31 Aug 2008 20:41:42 +0000 Ryan Buchanan http://eroidays.com/?p=1252 Email is a direct marketing medium, and I appreciate this directness.  I advise clients to be direct with a clear call to action.  But everyday and sometimes 3 times a day can be too much.  Yes, I am talking about an email program that I have praised and defended – Barack Obama’s email marketing program.  McCain doesn’t know how to use email, and last week, Barack was using email far too much.

The following email was the twelth I received for the week yesterday and I just want to tell the Obama posse (Barack, Michelle, Joe, and the local Barack campaign manager) to stop asking me for money in at least one of these uber-frequent emails.  A recent email example with subject line “Deadline: Tomorrow”:

 

 Obama for America

 

 Ryan –Over the last week this race has been transformed.Barack named Joe Biden as his running mate, and they accepted the Democratic nomination at our historic open convention in Denver.Our team is complete, and our movement is growing rapidly. But now we are facing our first major challenge together.

The August financial reporting deadline is tomorrow at midnight, and we have an opportunity to show that a campaign funded by ordinary people can go toe-to-toe with the Washington lobbyists and special interests lined up behind John McCain and the Republican Party.

Make a donation of $50 or more before midnight tomorrow, and you’ll receive a first edition Obama-Biden supporter kit.

First edition Obama-Biden starter pack

Or you can make a donation of $30 or more and receive an Obama-Biden T-shirt:

https://donate.barackobama.com/08shirt

Thanks,

Obama for America

P.S. — The deadline is midnight Sunday, August 31st. Make your online donation now:

https://donate.barackobama.com/08collection

Donate
]]> http://eroidays.com/2008/08/31/stop-asking-for-money-just-once/feed/ 3 12 Days of Toys Campaign from Toys R Us http://eroidays.com/2005/12/16/12-days-of-toys-campaign-from-toys-r-us/ http://eroidays.com/2005/12/16/12-days-of-toys-campaign-from-toys-r-us/#comments Fri, 16 Dec 2005 16:48:12 +0000 Ryan Buchanan http://eroidays.mu.eroi.com/2005/12/16/12-days-of-toys-campaign-from-toys-r-us/ I am going to vote for this campaign as a good one. I state this as a shopper they are giving me some values and ideas (alas just enough) to help me to get in and find those gifts for the kids. The fact that they are counting down, I know how many are left in my inbox due to the fact that they state the Day in the Subject line and the creative. It allows me to mentally keep the count down running and know that EVERY day is a HUGE frequency rate, but I am assured it will end soon and I can see it as a helper rather than a hinderance.

What are your thoughts on email frequency? When it is enough and when is it too much?

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