eROI Days Email Agency

As I looked over my online marketing predictions from last year, what struck me was my tone of optimism in the face of doomsday articles swirling about for 2009.  To some degree, 2009 has much to be optimistic about for online marketers. Finally, there is a broad agreement in organizations that the web is an important business and marketing medium, and a greater percentage of marketing dollars are going online (even though overall marketing budgets are flat or slightly down compared to 2008).  On the flipside, online marketers are expected to do more with less resources than ever before.

While you may still have the title as Email Marketing Manager, you are likely expected to have some expertise and drive inbound marketing, marketing automation programs, coordinate integration with social media and potentially be the online community manager for your company, closely tie into your search engine marketing program, and all of this is on top of the strategy and implementation of your marketing plan for the year.  It’s exhausting and the pressure is on – 2010 is about action and results – and the tension between marketing and sales is going to increase with the demand for quality leads that convert into real sales.

So, let’s cut to the chase and dig into what will happen in 2010.  Here are my 11 Web + Email Marketing Predictions:

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