eROI Days Email Agency

Here was my presentation from the Lake Oswego Chamber of Commerce FORGE Marketing Annual Summit – great event!

As usual, I learned a ton from the other speakers:
Kimberly Barta, VP of Marketing, Dr. Martens Shoes
Dayn Wilberding, Dir of Technology, Grady Britton
Kent Lewis, President, Anvil Media

Enjoy this eROI presentation!

I also included a few of my tweets below as well:
@kentjlewis nice. “remember your marketing budget is unlimited” 11:41 AM Jan 28th from Tweetie

Top paid placement is based on Quality Score, not just on highest price. 11:32 AM Jan 28th from Tweetie

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Email is a direct marketing medium, and I appreciate this directness.  I advise clients to be direct with a clear call to action.  But everyday and sometimes 3 times a day can be too much.  Yes, I am talking about an email program that I have praised and defended – Barack Obama’s email marketing program.  McCain doesn’t know how to use email, and last week, Barack was using email far too much.

The following email was the twelth I received for the week yesterday and I just want to tell the Obama posse (Barack, Michelle, Joe, and the local Barack campaign manager) to stop asking me for money in at least one of these uber-frequent emails.  A recent email example with subject line “Deadline: Tomorrow”:

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