eROI Days Email Agency » email marketing program http://eroidays.com Web Design + Email Marketing Agency, Email Design, eROI, eROI Days Blog, Email Marketing Strategy, Email Inbox Blog, email days, interactive agency culture, email marketing blog, Funny Email, viral marketing, Spam Archive Fri, 04 Mar 2011 14:25:04 +0000 en hourly 1 http://wordpress.org/?v=abc http://eroidays.com http://eroidays.com/wp-content/themes/eroidays/images/favicon.ico eROI Days Email Agency My Presentation: Optimizing your Email Marketing Program for Nuture Marketing, Social, Mobile http://eroidays.com/2010/01/31/my-presentation-optimizing-your-email-marketing-program-for-nuture-marketing-social-mobile/ http://eroidays.com/2010/01/31/my-presentation-optimizing-your-email-marketing-program-for-nuture-marketing-social-mobile/#comments Sun, 31 Jan 2010 21:49:29 +0000 Ryan Buchanan http://eroidays.com/?p=2413 Here was my presentation from the Lake Oswego Chamber of Commerce FORGE Marketing Annual Summit – great event!

As usual, I learned a ton from the other speakers:
Kimberly Barta, VP of Marketing, Dr. Martens Shoes
Dayn Wilberding, Dir of Technology, Grady Britton
Kent Lewis, President, Anvil Media

Enjoy this eROI presentation!

I also included a few of my tweets below as well:
@kentjlewis nice. “remember your marketing budget is unlimited” 11:41 AM Jan 28th from Tweetie

Top paid placement is based on Quality Score, not just on highest price. 11:32 AM Jan 28th from Tweetie


Google updates to add report a problem link, “near me now” link – using augmented reality 11:27 AM Jan 28th from Tweetie

Google maps. Create a dedicated page on maps. Sentiment analysis help sort reviews. 11:25 AM Jan 28th from Tweetie

Google onebox: local business. Manage coupons, reviews 11:23 AM Jan 28th from Tweetie

Customer reviews have a big impact on local search 11:19 AM Jan 28th from Tweetie

@kentjlewis speaking about local search #forge. Entertaining as always. 11:16 AM Jan 28th from Tweetie

@dayn great personal local example of discount tire giving him a rebate after the fact through Twitter conversation 9:51 AM Jan 28th from Tweetie

Intel has a good set of social media rules. Check em out 9:38 AM Jan 28th from Tweetie

2010 will be the year of consumers switching over from evite to facebook events 9:31 AM Jan 28th from Tweetie

Not hiring a blogger. Hiring a head of consumer conversations. 8:40 AM Jan 28th from Tweetie

Doc martens Kimberly says invest in engaging content #forge. It still is all about the idea, but the requirements are much higher 8:38 AM Jan 28th from Tweetie

Key is focusing on a few marketing channels of disproportionate influence. For doc martens, it’s product seeding to influencers 8:33 AM Jan 28th from Tweetie

]]> http://eroidays.com/2010/01/31/my-presentation-optimizing-your-email-marketing-program-for-nuture-marketing-social-mobile/feed/ 1 Stop asking for money, just once http://eroidays.com/2008/08/31/stop-asking-for-money-just-once/ http://eroidays.com/2008/08/31/stop-asking-for-money-just-once/#comments Sun, 31 Aug 2008 20:41:42 +0000 Ryan Buchanan http://eroidays.com/?p=1252 Email is a direct marketing medium, and I appreciate this directness.  I advise clients to be direct with a clear call to action.  But everyday and sometimes 3 times a day can be too much.  Yes, I am talking about an email program that I have praised and defended – Barack Obama’s email marketing program.  McCain doesn’t know how to use email, and last week, Barack was using email far too much.

The following email was the twelth I received for the week yesterday and I just want to tell the Obama posse (Barack, Michelle, Joe, and the local Barack campaign manager) to stop asking me for money in at least one of these uber-frequent emails.  A recent email example with subject line “Deadline: Tomorrow”:

 

 Obama for America

 

 Ryan –Over the last week this race has been transformed.Barack named Joe Biden as his running mate, and they accepted the Democratic nomination at our historic open convention in Denver.Our team is complete, and our movement is growing rapidly. But now we are facing our first major challenge together.

The August financial reporting deadline is tomorrow at midnight, and we have an opportunity to show that a campaign funded by ordinary people can go toe-to-toe with the Washington lobbyists and special interests lined up behind John McCain and the Republican Party.

Make a donation of $50 or more before midnight tomorrow, and you’ll receive a first edition Obama-Biden supporter kit.

First edition Obama-Biden starter pack

Or you can make a donation of $30 or more and receive an Obama-Biden T-shirt:

https://donate.barackobama.com/08shirt

Thanks,

Obama for America

P.S. — The deadline is midnight Sunday, August 31st. Make your online donation now:

https://donate.barackobama.com/08collection

Donate
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