eROI Days Email Agency » email marketing study http://eroidays.com Web Design + Email Marketing Agency, Email Design, eROI, eROI Days Blog, Email Marketing Strategy, Email Inbox Blog, email days, interactive agency culture, email marketing blog, Funny Email, viral marketing, Spam Archive Fri, 04 Mar 2011 14:25:04 +0000 en hourly 1 http://wordpress.org/?v=abc http://eroidays.com http://eroidays.com/wp-content/themes/eroidays/images/favicon.ico eROI Days Email Agency Phew: Email Marketing Still Works http://eroidays.com/2009/01/30/phew-email-marketing-still-works/ http://eroidays.com/2009/01/30/phew-email-marketing-still-works/#comments Sat, 31 Jan 2009 01:04:11 +0000 Ryan Buchanan http://eroidays.com/?p=1387 I just got eMarketer’s daily email showing a study by Epsilon where email delivery rates are steady, open rates have dropped a little over time (which makes sense as many default email environments like Outlook 2007 and Gmail have images turned off), and click-through rates are slightly down probably due to some fatigue from email recipients where the expectations have raised for better call to action and compelling email content to lure email recipients to the landing page.  Good article below.

E-Mail Performance Steady
Consumers are still reading marketing e-mails, and still clicking on them. That steady performance is driving an equally steady rise in e-mail ad spending. Full Article

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