According to a new study published today by eMarketer, “57% of consumers had a more positive impression of companies they had purchased from when they received e-mail from them—and 40% said such e-mail made a future purchase from the company more likely.”
My respected co-worker, email expert, and The Email Wars star blogger, Dylan Boyd, has made some excellent points about the Obama camp’s blown opportunity in VP Candidate Joe Biden’s email outreach with the subject line “Hello” in today’s blog post: http://theemailwars.com/2008/08/25/errr-hello-top-subject-line-ever/. However, I challenge Dylan to tell me that he is truly “jaded” by the pure effectiveness of the Obama email program.
I’d love to get Dylan’s response to Michele Obama’s email this evening with the subject line “Behind the scenes in Denver”. The content of the email hit the mark – it was real, genuine, her voice, intelligent. The timing perfect: she delivered a kick ass speech at the Democratic National Convention just 3 hours after her email hit my inbox. The call to action was compelling, obvious, focused, and had intrigue and mystery built into it. I want to see what’s going on behind the scenes in this historic presidential race. Don’t you?
So, before you all get jaded from one mis-step out of 207 emails, get inspired by the good stuff. To me, the Obama campaign displays Email Intelligence. And, unlike his opponent, he can actually use the medium. Tell me what you think in your comments on this post. Subscribe to this Blog in the upper right.
If you want to check out the content of Michelle’s email, read more here >> (more…)
You will be inspired. The new look to this fascinatingly fascinating blog will be far far better than the little screenshot below. Prepare to be utterly floored by this weekend. No pressure to the awesome developer (rockstar Mrs. Gunter) and designer (nicely done Mr. Calvert).
I almost forgot — this blog will transition over the next month or so to having everyone subscribe to eroidays.com, no longer emaildays.com (same content, just a more accurate name):
The company eROI didn’t get married, but two amazing people (Chris and Tatom Masagatani) tied the knot on a Ranch outside of a tiny town called Dayton in Central Washington. Half the company was present and had a blast. Truly, the pictures and videos in the slideshow below say it all. Both families are super genuine and made the event an unbelievably special occasion:
Ever since we moved into the Technology & Arts Building on 505 NW Couch Street, we’ve loved it – it’s in the heart of Oldtown / Chinatown and 1 block from downtown. It has the coolest, hipest retail (Compound), favorite indie coffee place in town (Backspace), best Steak & Cheese sandwiches (Ford’s Cafe), killer drinks and ambience (Someday Lounge), and coming soon – the first and only upscale business lunch spot in the entire neighborhood (Davis Street Tavern).
However, this blog post isn’t about all the killer stuff currently in our building. It’s about the development happening across the street in the full city block parking lot that’s about to become the hotspot in town for upscale grocery shopping (Japanese + Chinese), retail, farmer’s market, and all kinds of other goodness. Check out this recent Portland Tribune article talking all about it!
It’s not totally a done deal, but it’s looking good. Ain’t life grand.
If you didn’t catch our email yesterday and you attended or participated in the big eROI fashion party called FIVE a couple weeks ago, here it is below. Also, we have new video to show you.
The new eROI party video – check it out to see if you are in the video:
Full disclosure, eROI did the design for this CBSSports.com Fantasy Football and Fantasy Baseball newsletter signup email. One pleasant surprise is how well this email performed both before its launch in eye-tracking testing and in the number of newsletter signups it drove in the actual campaign.
What are your thougths on the above email design? Please comment.
Gonna be another great event this year…
Internet Strategy Forum Summit 2008
July 17-18, Governor Hotel, Portland
Internet Strategy Forum Summit attendees will gain actionable insight into smart enterprise Internet strategy as they engage with each other and with the VP and C-level keynote presenters from leading global companies such as eMarketer, Forrester Research, Disney, Nike, Intel, IBM, WebTrends and Fandango, who will share their experience and ideas on how to best leverage the Internet and integrate it into your overall business strategy.
There will be 8 keynote-style presentations, a vendor panel, a lunch, a reception and other networking opportunities, all for registration fees starting at less than $249. Friends of eROI can receive a 15% discount on the registration fee by using Discount Code “REACHROI” at registration time.
Presenters and Topics include:
* Daniel Stickel, new CEO, WebTrends (formerly with Google)
* Geoffrey Ramsey, Co-founder & CEO, eMarketer
TOPIC: Mapping the Digital Landscape: A Strategic Guide
* Charlene Li, VP & Principal Analyst, Forrester Research
TOPIC: Creating A Social Strategy That Will Work
* Chris Shimojima, VP, Global Digital Commerce, Nike
TOPIC: Social Commerce: Innovate How We Connect
* David Placier, VP, Consumer Insights, Disney Online
TOPIC: The evolution of CRM: Enhancing Web Site Experiences
* Nancy Bhagat, VP of Sales and Marketing Group, Intel
TOPIC: End to End Marketing Online: A Fundamental Shift
* Mike Moran, Distinguished Engineer, IBM, author of Search Engine Marketing, Inc.
TOPIC: Internet Marketing by the Numbers
* Shane O’Neill, Chief Technology Officer, Fandango
TOPIC: Email Marketing: Beyond Newsletters and Confirmation
Internet Strategy Forum Summit
Thursday, July 17, 2008
8:00am – 5:00pm
Optional Internet strategist career path symposium Friday, July 18, 2008 Governor Hotel, Portland, Oregon http://www.internetstrategyforum.org/summit
1500 people. Quadruple-decker Ice luge. 60 models. 80 amazing fashion designs. Snoop Doggy Dogg’s posse makes a guest visit. The pictures and video really paint the picture better. Hope you enjoy:
Here are a few other people’s slideshows:
eROI Flickr pics: http://www.flickr.com/groups/753070@N25/pool/show/
Scott Kveton Flickr pics: http://flickr.com/photos/kveton/sets/72157605740710205/show/
eROI made the Portland Business Journal’s Top 100 Fastest Growing Companies in Portland list for the second consecutive year.
Our ranking dropped from #15 to #36, even though we grew absolute revenue by an equal number. From a % perspective, it’s hard to maintain a high % of growth on a much larger number from ’05 to ’07.
The management team all attended the event and we were excited to be included in this prestigious group of companies.
Reunite on Ice (ROI) – you inspired me last night. I yelled my heart out for you. I sang off-key in the shower this morning. I can’t stop thinking about how awesome your performance was last night at PAF’s Battle of the Bands.
Everyone was amazing – Mike on the drums, Mitch on keyboards, Sam in his acid-washed jeans on the bass, Alex w/ some insane guitar solos and even better facial expressions, James for belting it out then ripping off his shirt at the appropriate time, Chris for some mad freestyle rapping to “Another One Bites the Dust”, but the MVP goes to the mustache-wearing, hip-gyrating Victor Nakada with special moves like the fake tear streaming down his face, high intensity – AMAZING.
I’ve had proud moments of my teams in the past, but this one was one of the proudest.
Thanks for bringing home the trophy yet again! And, thanks to all the eROI band supporters – I hope you all show up to Band Camp this summer. Because, that one time…at band camp…
To see more videos, check out the eROI YouTube Channel >>
Jerry Ketel, one of the principals at Leopold & Ketel, was the commencement speaker at the Art Institute of Portland last week and he blew me away. Unbelievably good – here’s a transcript below:
Jerry Ketel’s Keynote address:
Thank you, it is a pleasure to be addressing you, my fellow creative professionals. And thank you for the introduction, although I think I will read to you what the Willamette Week wrote last week about this address, and I quote:
“This graphic designer managed to graduate art school AND get a job. Now he has to convince everybody else there is a future for art majors.”
Well, I don’t have to convince everybody that the world needs art majors. I mean, have you been to Gresham? Or Beaverton? Or Detroit? The world needs some imagination, don’t you think?
I mean, look at us (directing attention to commencement faculty all dressed in cap and gown). Can’t we get some help from the fashion designers in the house?
We creative types have a whole world to change!
Willamette Week then suggested that someone who would be more qualified to address you would be servers, personal assistants or telemarketers, (you know, for an approximation of what art school will really be like.)
Well, believe it or not, a former waitperson and bartender IS addressing you today.
OK, I know, I’ve probably shattered your image of me as a demi-god, among the pantheon of artistic greats like the guy who invented paint splattered aprons. The truth is, I was simply the guy who outlasted the competition. My very first job as a creative professional, I was fired. In fact I was fired 3 times in my career as an art director.
As Portland Ad Federation’s website says, “Go a few rounds with Portland’s heavyweights. The bigger they are, the harder they fall.”
As a lightweight in the Portland creative realm, I absolutely loved being part of a creative concept that further reinforced Portland agency owners collaborating to do something very cool. Livengood Nowack came up with the 60′s style, boxing inspired theme to this year’s Rosey Awards – 11 agency owners dressed in boxing attire and got greased up for the photo shoot. I was having a really hard time putting my “Eye of the Tiger” face on as other agency owners like Scott “Vanilla Thrilla” Nowack and Phil “The O’Reilly Factor” Reilly were continually busting jokes.
Check out the site: www.RoseyAwards.com and click on “Features” in the navigation. One more reason to love Portland and its Creative Class. Big kudos to Livengood Nowack for making this happen!
Total yoga for the brain. Thanks for thinking of ways to infuse positivity into what we do. Here is my love letter to eROI:
I love that we create.
I love the team I work with and the layered relationships we have built doing great things together.
I love the importance of creativity in everything that goes on with the company. We value every employee’s talents and input and utilize them in very effective ways.
I love that eROI is not just a job it’s a lifestyle choice. Because of the atmosphere and sense of family I choose to not just do my work but live my work.
I love that eROI puts trust in its employees and expects the best from them.
I love that we go toe to toe with the best in the business.
I love that eROI has provided me the opportunity to start a family and live in NYC.
I love that we provide insurance for our employees and are ultra responsive to personal needs when appropriate. I have seen members of the team get rocked with crazy life experiences both good and bad and have seen the people at eROI bring them back or help them celebrate. It is something that shouldn’t be taken for granted.
I love our brand and I love contributing to its growth.
Imagine no longer. Car-free streets will become a reality this weekend. This is an email forwarded from a close friend at Wieden+Kennedy:
Hi everyone,
Pardon the intrusion, but this is pretty cool… CAR-FREE STREETS in Portland! Details are below.
Come and check it out. Or volunteer even!
Our friends at the Community Cycling Center are putting it together, and they’d love to see you (and your families) there.
+++++++++++++++++++++++++++++++++++
Greetings CCC Supporters,
Sunday Parkways is a day of car-free streets, where 6 miles of North
Portland roads will be closed so that the community can bike, run,
skate and celebrate the outdoors together. The Community Cycling
Center is hosting a bike activity center at Peninsula Park and we need
your help in staffing these different activities. Our bike activities
include.
Free demonstrations (fix a flat, safety checks)
Basic bike education for children and adults
Free mechanic repair and safety checks for kids’ bikes
Information about the CCC and our programs, shop and volunteer opportunities.
To volunteer, please read on for more information
What: Sunday Parkways – Six miles of local streets in North Portland
will be closed to traffic from 8 a.m. to 2 p.m. The circular route
will give Portlanders a chance to get out and be active right in their
own neighborhood. Participants can walk, bike, run, stroll, and roller
blade along the route to activities in the parks as well as to nearby
shops and businesses in the vicinity.
When: Sunday, June 22nd
Where: Peninsula Park, 700 N Portland Blvd, Portland, OR
Shifts: 7:45-11:00am; 10:45am-2:00pm
Positions and Skills:
Demonstrations: Intermediate mechanical aptitude
Bike Education: Experience teaching bike safety to children ages 6-15 years old
Mechanic: Advanced mechanical aptitude
Tabling: Ability to represent the CCC in the community by effectively
communicating the mission, vision, values, and programs of the
organization.
TO VOLUNTEER: Email Volunteer@CommunityCyclingCenter.org
and please provide the following information.
Name
Email Address
Position and shift you would like (first-come, first serve)
Sincerely,
Neal Armstrong
Volunteer and Event Manager
Community Cycling Center
Bike Shop
1700 NE Alberta Street
Portland, OR 97211
Hours 10am – 7pm Tuesday through Sunday
Shop: 503-287-8786
www.CommunityCyclingCenter.org
Bicycles are a tool for personal empowerment and a vehicle for social change.
© 2012 eROI, Inc. All Rights Reserved. 505 NW Couch, Suite 300, Portland, OR 97209
