eROI Days Email Agency

Email Service Providers (ESPs) will specialize in optimizing the content rendering on mobile devices. You’ve received email newsletters on your Blackberry that have image links and website links that are 4-5 lines long per link. It’s a usability nightmare to attempt to read a long newsletter with a complex layout. The Email Experience Council ran a poll in May’07 where they found that 61% online marketers thought email should be optimized for mobile devices, yet less than 5% of ESPs offered it. ESPs will adapt and fill this customer need in ‘08.

Publishing content to a website, blog, and email campaign will be integrated in many ESP (Email Service Providers), RSS (Real Simple Syndication), and CMS (Content Management System) platforms. Clients want one place to login to manage the layout, text, images, and tracking of their email campaigns, web content and analytics, and blog content and analytics. Marketers will begin to demand that a blog post is published to the blog, a different website, and an article within the e-newsletter – by clicking a single button. Behold the power of the “one-to-many” relationship in this form of unified messaging.