eROI Days Email Agency

Chad White over at RetailEmail.BlogSpot.com put together a phenomenal study on the top 101 retail emailers and the entire process of subscribing to their email communications. This is worth a read for sure. Not only is this study great, but he also comments on the campaigns that come in daily and weekly from these subscriptions.

He also wraps up a his daily posts with the Subsjectivity Scanner. Which hightlight the subject lines daily.

Here is an example:
SUBJECTIVITY SCANNER:
Staples, 8/22, 4 pm — Staples Easy Mobile Tech is here to help with a $10 coupon!
Polo, 8/22, 5 pm — Introducing New Multicolor Big Pony Styles
Saks Fifth Avenue, 8/22, 1 pm — Just in: SAKS.COM FALL CATALOG + New Fashion Incubator
Bass Pro Shops, 8/22, 3 pm — RedHead Sale and Sweepstakes at Bass Pro!
Harry & David, 8/22, 4 pm — Going fast: The world’s biggest, sweetest Peaches – order now!
L.L. Bean, 8/22, 4 pm — Fall Favorites under $30 + Lower Prices on Polos
Office Depot, 8/22, 12 pm — Toshiba Week Savings

Get the Study