eROI Days Email Agency

We have finally published the Q2 2008 The Cradle & The Grave email survey results

The full report is at this link:
http://eroi.com/online-marketing-resource-center/resource-center/?sec=3

Respondents:
· Over 500 marketers were surveyed about the subscribe/unsubscribe process. While these processes are improving, they have yet to reach what we would call exceptional.

Key observations:
· People are not matching up other marketing efforts like they should
· People are not monitoring feedback loops and complaint rates
· The thank you page, prime visitor real estate is being wasted
· Not surveying subscribers at opt out
· Not allowing frequency changes

Some Results:

I. Opt – in:
–Only 30% of the respondents say they use opt-in; still below where the industry should be

–Of those that use opt-in; only a 4% provide more than 10 ways for someone to opt-in and the majority, three-quarters, have only 1-3 ways.

–Incentives/Content for opting:
§ 88% offering newsletter subscription
§ 29% offering access to preferred content
§ 24% offering discounts/coupons
§ 22% offering some kind of contest

–One-third of marketers don’t do any segmenting at opt-in

–Landing page improvements needed

II. Opt-Out
–30% of marketers don’t pass opt-in names onto other systems

–65% won’t pass on when subscribers opt-out

–CRM Systems – lead way in third-party applications for opt-in/out

–90% of marketers don’t follow up with opt-outs – potential for reaching through other channels

–One-third of marketers don’t send a confirmation email after opt-out – which can offer the chance for the subscriber to change mind.

III. Feedback Loop:
–Nearly one-quarter of email marketers don’t know what they currently do with abuse complaints, or how they are handled. Is this lack of education by the ESP or is it lack of understanding the value of feedback loops and the purpose of them?

–Only about one-half of email marketers currently monitor feedback loops.

Does Design and Coding Matter in Email Marketing?

We are closing this survey down at the end of the week. We would love a few more people to take part. IF you have 5 minutes and would like to get the results of this study, please give us your answers. We really appreciate it.

We like to ask people what they think about certain issues facing email marketing. We started last fall asking people about their email inbox preferences. Seemed that we hit a nerve as so many marketing sites and bloggers picked up on it and carried the message around the global block.

This month we are curious about another issue, Email Design and Coding Perceptions. Does either design or coding of your email marketing campaigns really matter? Do you design emails for specific segments in your audience or do you keep your messaging broad so that you don’t seem like you are only speaking to one group of people? With the email client market so fragmented, are you changing the way you design and code emails?

Help us understand how you feel about this issue and we will post the results for you this month in our latest quarterly study. Thank you for your help with this study.

Take the Email Design and Coding Perceptions Survey

Does Design and Coding Matter in Email Marketing?

We like to ask people what they think about certain issues facing email marketing. We started last fall asking people about their email inbox preferences. Seemed that we hit a nerve as so many marketing sites and bloggers picked up on it and carried the message around the global block.

This month we are curious about another issue, Email Design and Coding Perceptions. Does either design or coding of your email marketing campaigns really matter? Do you design emails for specific segments in your audience or do you keep your messaging broad so that you don’t seem like you are only speaking to one group of people? With the email client market so fragmented, are you changing the way you design and code emails?

Help us understand how you feel about this issue and we will post the results for you this month in our latest quarterly study. Thank you for your help with this study.

Take the Email Design and Coding Perceptions Survey

We are running a survey just in time for the holiday season. We will be releasing the results next week as long. This survey is only about 10-15 questions long and will provide some very valuable insight to you and other readers.

Take 2 minutes (literally) to take our survey

We are always asking people what they think about certain issues facing the internet and web marketing. We started last month asking people about their email inbox preferences. Seemed that we hit a nerve as so many marketing sites and bloggers picked up on it and carried the message around the global block.

This month we are curious about another issue, time management and needs. Not from a business perspective, but from a consumer/lifestyle perspective. We are all becoming internet junkies and what impact is this having on our lives outside of work? Is there a life outside of work as there used to be?

Help us understand how the world is changing between work and life and we will post the results for you in September. Take the Email Addiction Survey and see where you stand >>

In an effort to expand our latest study we are currently working on, we would like to invite you to participate in this survey. This survey will help us to combine some key data points we analyze over our emailROI network and provide you with the combined results in August.

Take the short survey

Sign Up for our Study Release and download past studies.

According to a MarketingProfs survey, email marketing delivers the highest ROI over all other marketing mediums. As the MarketingVox story reads: “Marketers use a wide variety of techniques to improve response in their retention and acquisition email programs, with varying results, according to a MarketingProfs survey, the results of which are analyzed (premium article) by Return Path, which also offers recommendations. Among respondents who measure their campaigns, 40 percent say email earns the highest ROI, followed by search (28 percent) and direct mail (18 percent). Revenue per campaign is the most-utilized email-marketing success metric, used by 39.8 percent; file size is a close second with 38.3 percent keeping tabs; and revenue per email third at 25.8 percent. Some 35 percent do not set clear success metrics.

Some 50-70 percent of respondents say they manipulate various response elements in every email campaign, primarily the offer, the call to action, and the subject line; however, 5-40 percent do not at all adjust the various elements.

Some 50 percent of respondents segment their email file to boost response, saying they do so consistently and reporting that segments based on purchase/response drive the highest success; demographic targeting is used by 70 percent of that half, with mixed results.”