eROI Days Email Agency

Dylan may participate in the Email Wars but I have been on the front line of the Dishes Wars for quite some time now.  There was a heavy blow to my defense recently.  The dishwasher, along with some of my resolve, broke last week.  For a little while my post-it stating, “If you leave dishes in the sink a monster will eat you!” kept the kitchen clear but in time everyone realized I was, in fact, bluffing and no monster would prey on them.  As a final desperate plea, while I waited for the repair man, I sent out an email to the team begging for mercy from the suds.

I hope some of you can understand my pain.

We are happy to announce a new series of segmented emailROI training videos, now accessible to our emailROI clients in the eROI Toolbox (http://tools.eroi.com). You can use your existing emailROI Login to get on-the-fly training for yourself as new team members. Also located here is access to our RSS-to-emailROI Tool and our List Segmentation Power Tools. These are great for automation of newsletter builds and sends using information already produced in your sites or blogs, or moving people from list to list with queries you can preset.

Open the eROI Toolbox

eROI is extremely proud of our great connections to the publishing industry with partners/clients such as Mediapost, Modern Luxury, Dolan Media,Oregon Business Magazine,The Oregonian Newspaper and others.

Joining us in January was Conde Nast Publications for subscription generation.

Publishers recognize the value in eROI, with full range of knowledge, but also the benefit of the pricing model where we don’t add charges for things like APIs, Support, Training, and our RSS to emailROI system.

We hope to continue to grow our great family of publishers in 2008.

Learn More About emailROI

Email Brand ROI. Email Marketers will standardize a formula that most everyone can agree on for putting a hard figure on the benefit of email marketing to your brand (perhaps the Email Experience Council will drive this, or we will highlight it in the online marketing world). Email is an often under-valued medium because of its ubiquity and ease of use, but it is also the backbone of online communication.

From a branding perspective, customers and prospects often get more “brand touchpoints” through email than any other medium (examples include monthly newsletters, resource downloads, quarterly events, webinars, monthly blog posting summary emails, etc). If your brand comes across as unprofessional or irrelevant in those emails, you are not only missing a huge opportunity to convert more prospects to customers but you’ll damage the long-term trust in your brand.

After 12 months of surveying customers, rewriting millions of lines of code and testing a new user interface we are happy to announce our latest version of emailROI is going to be released to ALL emailROI customers currenlty using the email marketing platform.

The new system will was built as an upgrade to the already amazing functionality of the emailROI platform and will allow customers and agencies even greater control over the system. New XML API and CSS abilities will permit clients to create a system that is perfect for their needs.

Also introduced is a new RSS to Email system, as we had email to RSS in Dec 04. This new system allows you to set up automatic email campaigns using the RSS feeds you have produced from your site, blog or other source. It automatically wraps the RSS feed (and segments number of articles, day, time and frequency as you choose) into your brand template and sends it out through the emailROI platform. It was orginally built in mind for news and publishing clients, but has uses in consumer (think product feeds) as well as B to B product, events and news updates on a daily, weekly, monthly or date of the month based format.

The greatest of all new functions (IMHO) is the ability to completely rewrap the entire UI for agencies or companies to allow them to have a completely customized email marketing platform that allows them to level the playing feild against all other ESP and agency competion.

Learn More about eROI and emailROI

In an effort to expand our latest study we are currently working on, we would like to invite you to participate in this survey. This survey will help us to combine some key data points we analyze over our emailROI network and provide you with the combined results in August.

Take the short survey

Sign Up for our Study Release and download past studies.

Join us for a series of webinars covering a range of topics that will help you to fine tune your email and e-marketing campaigns.

January 24 and January 26 – 11AM – List Management: We will focus on list management within emailROI including, import, export (lists, with filters, etc.), new list creation, basic segmentation for new lists, and Master CRM overview.

February 2 – 11AM – Opt-in Best Practices: Difference between single opt in and confirmed opt in (also known as double opt in) including response rate difference, bounce management and spam complaint resolution. We will briefly touch on the state of authentication including SPF, Sender ID and Domain Keys.

These events are opt in only so please sign up here.