eROI Days Email Agency

This morning’s article on eMarketer, “Marketers Moving to Digital Media” had some really encouraging and powerful data in it. For all of us in the interactive agency and email marketing industry, this is great news that validates our gut instinct that we’ve been seeing anecdotally. The article begins:

“Looking for an upside. In the wake of the global economic downturn, marketers worldwide are shifting more of their budgets into cheaper, more-measurable categories. In most cases, that means online.

Although the name of the organization might imply a slight bias, in a survey by the Society of Digital Agencies (SoDA), 81% of respondents said they plan to invest at least as much in digital marketing in 2009 as in the previous year.

More than 77% of traditional advertising agencies are increasing the amount of digital in their budgets by 1% to 29%. And over 10% are upping online budgets by 30% or more.

According to a new study published today by eMarketer, “57% of consumers had a more positive impression of companies they had purchased from when they received e-mail from them—and 40% said such e-mail made a future purchase from the company more likely.”

Read the full eMarketer article here on some surprising take-aways on the effectiveness of email marketing >>

Last week, eMarketer published a telling article about online e-commerce sales this year.  They are still growing from previous years, up to $32 billion this year.  Not bad.  Maybe, the sky is only falling halfway and will dangle in suspended animation while the rest of us live our lives normally, but with a bit more caution.

Check out the chart below – intriguing.

eMarketer published some exciting data on blog demographics and which group of people are blog power-users. Most blog neophytes assume that 12-24 year old MySpace users and “People” magazine readers are blogging about 50 Cent all day long, but the reality (from what this study shows) is that older, educated, affluent individuals are consuming and creating the bulk of the blog content. View the full article on “Blogs, Blogs, and More Blogs.”

Just an FYI, we released our new study this AM. Look for it on MarketingVox today, eMarketer Friday and others in the days coming. Read the overview below, and get the whole PDF at our site.

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In Q3 of 2005 we notice that the middle of the week is the low point, as far as read and click statistics go. Noticeable high points in the week occur on Sunday and Friday for both stats. So from this quarter we reaffirm again that sending volume is inversely related to how reads and clicks are going to react with the one exception of Saturday.

Why is this shift in behavior occurring? As we close in on the holidays, consumers are beginning to think more of how they are going to spend their money this holiday season. While we anticipate these stats to start even out more as we come closer to December and through the new year, this behavior shows marketers are getting an early start and secure the consumer awareness and solidify a place in their, um, your, wallet.

Overall By List Size
This quarter eROI takes a different look at day of the week stats. When looking at aggregate stats we see less dramatic changes in read and click statistics and they are not always applicable to large and small senders. eROI decided to take a look at day of the week statistics by list size.

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